-------- Original Message --------
Subject: [AISWorld] Deadline Extended: Call for Chapters:
Harnessing the Power of Social Media and Web Analytics:
Techniques, Tools, and Applications
Date: Wed, 17 Oct 2012 19:42:50 +0000
From: Anteneh Ayanso <AAyanso(a)brocku.ca>
To: aisworld(a)lists.aisnet.org <aisworld(a)lists.aisnet.org>
*Call for Chapters:*Harnessing the Power of Social Media and
Web Analytics: Techniques, Tools, and Applications.
*Editors:*
Anteneh Ayanso, Brock University, St. Catharines, Canada
Kevin Lertwachara, California Polytechnic State University,
San Luis Obispo, U.S.A.
*URL:*http://bit.ly/RGuY8B
*Introduction:*
The Internet has dominantly become the most cost effective
and efficient communication channel between organizations
and customers today. In particular, social media has opened
a new marketing channel for marketers to attract new
customers and improve their performance. Compared with the
slow growth of traditional marketing channels, social media
continues to grow at a steady rate. Businesses are
increasingly recognizing that greater visibility on the
Internet and social media captures customers? interest in
their businesses and product or service offerings.
Despite the significant role social media is playing in
business, scholarly research on the analytics that drive
social media marketing is very limited. Given the new
frontiers and issues social media deals with, traditional
performance metrics and frameworks may not properly serve
the needs of marketers in monitoring and evaluating their
social marketing endeavors. There is also limited work that
attempts to synthesize the developments and practices in
social media and web analytics. This book proposes to
address this need by bringing academic and practitioner
perspectives on social media and web analytics. The book is
intended to be an important reference for academics and
practitioners on the recent developments as well as the
various tools, techniques, and applications of social media
and web analytics
*Objectives of the Book:*
Social media analytics involves algorithms, models, tools,
practices, and metrics to monitor brands, industry, and
competition across social media and the web. Social media
analytics empowers businesses to derive intelligence from
popular social media sites by analyzing conversation data.
It provides the foundation to social CRM strategy by
allowing businesses to quantify, understand, and respond to
customers? conversations about their corporate reputation
and brands within online communities. It involves sentiment
and behavioral analysis, and monitoring customer
interactions within online communities.
From research perspectives, academics in the fields of
information systems and marketing are currently generating
several new ideas, modeling perspectives, and research
directions. Documenting and synthesizing these research
outputs and making them available to practitioners and
future researchers will be extremely valuable. Therefore,
the overall mission of this proposed book is to contribute
towards this goal by documenting high quality research
outputs, industry practices, and future research directions
on social media and web analytics.
*Target Audience:*
The proposed book can serve both academic and industry
audiences. In academic context, the book can be utilized
either as a primary or supplementary reference on the
theoretical perspectives, techniques, models, and software
applications of social media analytics. The book can also
serve as up-to-date reference on the current and potential
future applications and practices of social media and web
analytics in various industries.
*Suggested Topics:*
The following are some recommended topics.Any other related
topics will be considered.
Social Media and Marketing
·Social Media Platforms and Tools
·Social Media Opportunities and Challenges
·Social Media Current and Future Trends
·Social Marketing Metrics and Key Performance Indicators
·Social Analytics and Business Insights
·Data Management for Social Analytics
·Qualitative and Quantitative Techniques and Algorithms
(related to social media)
·Machine Learning and AI techniques (related to social media)
·Brand Monitoring and Customer Listening Techniques (related
to social media)
·Fan Profiling and Segmentation Techniques
·Measuring Social Marketing ROI
·Measuring Social Customer Life Time Value
·Measuring Social Customer Acquisition and Retention Costs
·Google Social Analytics and Social Reports
·Facebook Page Insights
·Twitter?s Advertiser Analytics
·Integrating Web Analytics and Social Analytics
·Integrating Social Analytics and Traditional CRM
·Social Analytics Features and Capabilities
·Social Analytics Vendor Comparisons
*Submission Procedure:*
Academics, researchers, practitioners, and those in industry
and the military are invited to submit a 2- 3 page short
proposal by October 15, 2012, explaining the mission and
objectives of the chapter (e.g., objective, methodology,
expected findings, importance, and limitations). Authors of
accepted proposals will be notified by November 15, 2012.
Chapters are expected to be about 10,000 to 12,000 words
each. Full chapters are expected to be submitted by February
15, 2013. All submitted chapters will be reviewed on a
double-blind review basis. All submissions must be original
and may not be under review by another publication.
*Important Dates:*
October 15, 2012: *November 15, 2012*:2 ? 3 page proposal due
November 15, 2012: *November 30, 2012*: Proposal acceptance
notification
February 15, 2013: *February 30, 2012:* Book chapter due
April 15, 2013: Notification of review results
May 15, 2013: Revision due
June 1, 2013: Final decision notification
*Inquiries and submissions can be submitted electronically
(MS Word or PDF document) to:*
Anteneh Ayanso
Brock University
St. Catharines, Canada
aayanso(a)brocku.ca <mailto:aayanso@brocku.ca>
or
Kevin Lertwachara
California Polytechnic State University
San Luis Obispo, U.S.A.
klertwac(a)calpoly.edu <mailto:klertwac@calpoly.edu>