---------- Forwarded Message ----------
Subject: Call for Chapters
Date: Sat, 17 Mar 2001 14:19:55 -0000
From: Ashok <ranchhod(a)BTINTERNET.COM>
To: ISWORLD(a)LISTSERV.HEANET.IE
Marketing IT Cyber Strategies: opportunities and challenges
There are many interconnected strands between marketing and information
systems and technology (IS/IT). Often the links between IS/IT strategies and
marketing strategies are poor. This book aims to explore the growing
importance of technology in marketing as a result of the explosive growth of
database marketing, the Internet and now WAP technology. Research in this
area is sparse and there is a need to integrate marketing and IS/IT
strategies in order to manage the customer interface. The intelligent use of
IS/IT is now an important aspect of marketing through a desire to create
firms that are market driven and customer oriented. For a firm to be
successful in the marketplace IS/IT capability reflects the way in which it
responds to environmental factors and competitive pressures. In many ways
IS/IT relates to interdepartmental communication and the use of information
to solve marketing problems. The aim of the book is to provide a unified
coverage of the many aspects of marketing approaches now achievable through
adopting internet technologies and strategies. The book will offer a
coherent collection of identified and themed contributions which will
support the applied nature of the subject. Contributions for the book are
invited from, but not limited to, the following topics of content;· The
IS/IT/Marketing interface · Business Models of electronic commerce·
e-tailing · Relationship Marketing· Marketing Logistics and distribution ·
M-Commerce · B2B strategies· Advertising and brand building on the Internet
· Orienting IS/IT strategies towards marketing. Submission of a 500 word
abstract ( by email) to be with Professor Ranchhod by June 30, 2001 with
final chapters by November 30, 2001. It is anticipated that publication of
the book could achieved by Spring 2002. Co-Editor, Ray Hackney. e-mails:
ashok.ranchhod(a)solent.ac.uk, r.hackney(a)mmu.ac.uk Tel: +44 23 8031 9541 and
+44 161 214 73735
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