---------- Forwarded Message ---------- Subject: IWIPS Call for Participation Date: Mon, 21 May 2001 14:37:50 +0100 From: Lynne Dunckley L.Dunckley@OPEN.AC.UK To: ISWORLD@LISTSERV.HEANET.IE

International Workshop on Internationalisation of Products and Systems 2001 12-14 July 2001

at the Open University, Walton Hall, Milton Keynes, Buckinghamshire, UK

Enabling users to accept and effectively operate products and services developed for an increasingly globalized market is the concern of a growing community with interests in the concepts of internationalisation (I18N) and localization (L10N). From computer interfaces to interactive entertainment systems, packaging to consumer manufacture the community struggles to accommodate the impact of cultural differences of the target audiences. This concerns the fundamental usability of a wide variety of products and systems. Invited speakers include 'Internationalisation - then & now' Elisa del Galdo, Cambridge Technology Partners, UK 'Culture(s) in User Interface Design for the Web and Mobile Computing' Aaron Marcus, Aaron Marcus and Associates, Inc., California, US. Challenges in Designing International User Information Richard Ishida, Xerox, GKLS Globalisation Issues for B2B André-Paul Pellet, President and Technical Director of M2 Limited, USA

Internationalisation Design, Generic and culture specific design issues John Murphy, Cambridge Technology Partners, Australia Understanding Cultural Diversity in Business Fons Trompenaars, Trompenaars Hampden-Turner Intercultural Management Consulting

In addition there will research paper sessions, tutorials and breakout sessions.

WORKSHOP REGISTRATION for registration details go to http://brains.open.ac.uk/cfdocs/iwips/index.htm Regular fee (before June 10): £165 Student fee (before June 10): £70 The Local Organizing Committee Chair of IWIPS 2001 are Dr. Lynne Dunckley, Faculty of Maths & Computing, The Open University, Walton Hall, Milton Keynes, MK76AA, UK (Tel: +44.1908.274066, ext. 53796; Fax: +44.1908.652140; e-mail: L.Dunckley@ open.ac.uk).

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