-------- Weitergeleitete Nachricht -------- Betreff: [AISWorld] AMCIS 2015 CFP: Customers and Consumers as a New Challenge for End-User Computing (SIGOSRA) Datum: Tue, 06 Jan 2015 13:00:50 +0100 Von: Paul Drews drews@informatik.uni-hamburg.de An: aisworld@lists.aisnet.org

*CALL FOR PAPERS** **21st Americas Conference on Information Systems (AMCIS 2015)* Puerto Rico August 13-15, 2015 http://amcis2015.aisnet.org/

*Mini-Track: Customers and Consumers as a New Challenge for End-User Computing** **Track: End-User Information Systems, Innovation, and Organizational Change (SIGOSRA)*

The field of end-user computing has successfully put a focus of research in IS development and implementation on empowering the users. However, today, the term "user" needs to be redefined as many organizations dramatically extend the number of people using their IT systems. Customers, consumers, partners and other stakeholders are now becoming users of the organizations’ IT. These groups may comprise several hundreds of thousands or even millions of people with different IT skills and hardware. They are acting in diverse and often unknown contexts. Mobile applications, web shops and web portals are the bridges between an organization and its customers and consumers. Traditional ways of providing training, support, empowerment, and innovation need to be rethought with regard to this extended use.

Like the internal IT users, consumers and customers are much more experienced in using IT today. Hence, organizations are also facing increased expectations if they provide IT systems to their customers and consumers. Contrary to their internal IT users, they cannot draw on established governance structures or impose direct pressure. Instead, organizations are to an increasing degree driven by the progress of consumer technology and leading web-based systems, which are known and used by their customers and consumers. The IT management in organizations is therefore in the need to find new structures for interacting with customers and consumers (e. g. in the fields of demand management, innovation management, service provision).

With this mini-track, we seek to attract research, which is related to the well-established field of end-user computing. In accordance with the conference theme of “blue ocean research”, we encourage the submission of work that extends this field by also considering customers and consumers as end-users.

*Topics of interest include, but are not limited to*: - Customers and consumers as end-users of IS - Achieving a better understanding of the customers’ and consumers’ needs - Establishing and maintaining IT-related communication channels with customers and consumers - Empowering customers and consumers with flexible IT systems - Methods for reducing the time needed for training - Integrating consumers and customers in IT-related innovation processes - Training and support services for customers and consumers - Entrepreneurial and small companies as end-users - New roles and tasks in organizations related to the IT-based interaction with consumers and customers - Customers' and consumers' IT skills - Consumerization of IT - Customer-oriented and consumer-oriented cross-department collaboration (e. g. between IT, marketing, sales) - Challenges of the IT organization / IT management directly facing customers and consumers - New methods for managing the IT department’s interaction with customers and consumers

We welcome conceptual, empirical, and design-oriented contributions for this mini-track.

*Submission:* Please follow the instructions given at http://amcis2015.aisnet.org/submission-guidelines

*Important dates:* February 25, 2015: Submission Deadline April 21, 2015: Author Notification Date April 28, 2015: Camera-ready Revisions Due Date August 13-15, 2015: AMCIS Conference

*Mini-Track Chairs:* Paul Drews, Leuphana University of Lüneburg, paul.drews@leuphana.de (primary contact) Tilo Böhmann, University of Hamburg, tilo.boehmann@uni-hamburg.de Elizabeth A. Regan, University of South Carolina, earegan@mailbox.sc.edu