-------- Weitergeleitete Nachricht --------
CALL FOR PAPERS
21st Americas Conference on Information Systems (AMCIS
2015)
Puerto Rico
August 13-15, 2015
http://amcis2015.aisnet.org/
Mini-Track: Customers and Consumers as a New Challenge for
End-User Computing
Track: End-User Information Systems, Innovation, and
Organizational Change (SIGOSRA)
The field of end-user computing has successfully put a focus of
research in IS development and implementation on empowering the
users. However, today, the term "user" needs to be redefined as
many organizations dramatically extend the number of people using
their IT systems. Customers, consumers, partners and other
stakeholders are now becoming users of the organizationsâ IT.
These groups may comprise several hundreds of thousands or even
millions of people with different IT skills and hardware. They are
acting in diverse and often unknown contexts. Mobile applications,
web shops and web portals are the bridges between an organization
and its customers and consumers. Traditional ways of providing
training, support, empowerment, and innovation need to be
rethought with regard to this extended use.
Like the internal IT users, consumers and customers are much more
experienced in using IT today. Hence, organizations are also
facing increased expectations if they provide IT systems to their
customers and consumers. Contrary to their internal IT users, they
cannot draw on established governance structures or impose direct
pressure. Instead, organizations are to an increasing degree
driven by the progress of consumer technology and leading
web-based systems, which are known and used by their customers and
consumers. The IT management in organizations is therefore in the
need to find new structures for interacting with customers and
consumers (e. g. in the fields of demand management, innovation
management, service provision).
With this mini-track, we seek to attract research, which is
related to the well-established field of end-user computing. In
accordance with the conference theme of âblue ocean researchâ,
we encourage the submission of work that extends this field by
also considering customers and consumers as end-users.
Topics of interest include, but are not limited to:
- Customers and consumers as end-users of IS
- Achieving a better understanding of the customersâ and
consumersâ needs
- Establishing and maintaining IT-related communication channels
with customers and consumers
- Empowering customers and consumers with flexible IT systems
- Methods for reducing the time needed for training
- Integrating consumers and customers in IT-related innovation
processes
- Training and support services for customers and consumers
- Entrepreneurial and small companies as end-users
- New roles and tasks in organizations related to the IT-based
interaction with consumers and customers
- Customers' and consumers' IT skills
- Consumerization of IT
- Customer-oriented and consumer-oriented cross-department
collaboration (e. g. between IT, marketing, sales)
- Challenges of the IT organization / IT management directly
facing customers and consumers
- New methods for managing the IT departmentâs interaction with
customers and consumers
We welcome conceptual, empirical, and design-oriented
contributions for this mini-track.
Submission:
Please follow the instructions given at
http://amcis2015.aisnet.org/submission-guidelines
Important dates:
February 25, 2015: Submission Deadline
April 21, 2015: Author Notification Date
April 28, 2015: Camera-ready Revisions Due Date
August 13-15, 2015: AMCIS Conference
Mini-Track Chairs:
Paul Drews, Leuphana University of Lüneburg,
paul.drews@leuphana.de
(primary contact)
Tilo Böhmann, University of Hamburg,
tilo.boehmann@uni-hamburg.de
Elizabeth A. Regan, University of South Carolina,
earegan@mailbox.sc.edu