-------- Original-Nachricht -------- Betreff: [wkwi] CfP Datum: Fri, 14 Nov 2014 00:49:09 +0100 (CET) Von: alpar@staff.uni-marburg.de Antwort an: postmaster@idefix.buva.sowi.uni-bamberg.de

- Apologies for cross-postings -

Dear colleagues,

We would like to draw your attention to our call for papers for this mini track on Business Use of Social Media.

The submission deadline is December, 15th, 2014. Enclosed you will find the detailed CfP.

Please feel free to forward this email to interested colleagues.

With best regards, Paul Alpar, University of Marburg Ute Klotz, Lucerne University of Applied Sciences and Arts

********************************************************************* 2nd European Conference on Social Media - ECSM 2015 which is being held at the Polytechnic Institute of Porto, Portugal on the 9-10 July 2015. Call for Papers for this mini track on "Business Use of Social Media" http://academic-conferences.org/ecsm/ecsm2015/ecsm15-call-papers.htm#Alpar_K... *********************************************************************

Theme ****** This mini track focuses on two topics: - the internal use of social media within companies and - the use of social media for communication with business partners and for monitoring public opinions.

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Topics for this track can include, but are not limited to: • How can employees be motivated to contribute to internal social media? • To what extent is internal social media used instead of or in addition to conventional applications (e.g., electronic mail)? • How is value from internal social media created and measured? • How do consumers expect companies to use social media? • How can companies monitor, evaluation and validate social media? • How should companies react to critiques on their products, services, policies, or executives?

Submissions can be made on-line at http://academic-conferences.org/ecsm/ecsm2015/ecsm15-abstract-submission.htm

Mini Track Chairs *************** Paul Alpar, University of Marburg, Germany and Ute Klotz, Lucerne University of Applied Sciences and Arts, Switzerland