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- Apologies for cross-postings -
Dear colleagues,
We would like to draw your attention to our call for papers for this
mini track on
Business Use of Social Media.
The submission deadline is December, 15th, 2014. Enclosed you will
find the detailed CfP.
Please feel free to forward this email to interested colleagues.
With best regards,
Paul Alpar, University of Marburg
Ute Klotz, Lucerne University of Applied Sciences and Arts
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2nd European Conference on Social Media - ECSM 2015 which is being
held at the Polytechnic Institute of Porto, Portugal on the 9-10 July
2015.
Call for Papers for this mini track on "Business Use of Social Media"
http://academic-conferences.org/ecsm/ecsm2015/ecsm15-call-papers.htm#Alpar_Klotz
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Theme
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This mini track focuses on two topics:
- the internal use of social media within companies and
- the use of social media for communication with business partners and
for monitoring public opinions.
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Topics for this track can include, but are not limited to:
• How can employees be motivated to contribute to internal social media?
• To what extent is internal social media used instead of or in
addition to conventional applications (e.g., electronic mail)?
• How is value from internal social media created and measured? • How
do consumers expect companies to use social media?
• How can companies monitor, evaluation and validate social media?
• How should companies react to critiques on their products, services,
policies, or executives?
Submissions can be made on-line at
http://academic-conferences.org/ecsm/ecsm2015/ecsm15-abstract-submission.htm
Mini Track Chairs
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Paul Alpar, University of Marburg, Germany and Ute Klotz, Lucerne
University of Applied Sciences and Arts, Switzerland
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Prof. Dr. Paul Alpar
Philipps University at Marburg
School of Business and Economics
Universitätsstr. 24
35037 Marburg, Germany