Fwd: The approaches Apple and Google have taken to identity resolution are reshaping how advertisers handle targeting
-------- Forwarded Message -------- Subject: The approaches Apple and Google have taken to identity resolution are reshaping how advertisers handle targeting Date: Wed, 6 Apr 2022 06:04:51 -0400 (EDT) From: Insider Intelligence newsletter@insiderintelligence.com To: neumann@wu-wien.ac.at
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Navigating the Chaos Around the Privacy Reset https://e.insiderintelligence.com/click/27249674.183316/aHR0cHM6Ly93d3cuZW1hcmtldGVyLmNvbS9jb250ZW50L2lkZW50aXR5LXJlc29sdXRpb24tMjAyMi8_SVI9VA/5a931c0718ff4313208b456cBfa91089d
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The triple whammy comprising Apple’s decision to phase out its mobile Identifier for Advertisers (IDFA), Google's impending deprecation of third-party cookies in its market-leading Chrome browser, and the growing sensitivity to consumer privacy issues is forcing advertisers to rethink how they target and measure ads. This is a gradually unfolding process, with new approaches evolving as practitioners adapt to the changes.
In The Identity Resolution 2022 Report https://e.insiderintelligence.com/click/27249674.183316/aHR0cHM6Ly93d3cuZW1hcmtldGVyLmNvbS9jb250ZW50L2lkZW50aXR5LXJlc29sdXRpb24tMjAyMi8_SVI9VA/5a931c0718ff4313208b456cFfa91089d, Insider Intelligence presents analysis on current industry challenges with identity resolution, including the money at stake, key players, prevailing trends, predictions, and tips for marketers, publishers, and ad tech vendors.
In full, this exclusive report:
*1* Identifies the disruptions that digital advertisers, publishers, and vendors have faced in the identity resolution space since Apple’s mid-2021 privacy changes, and how these will continue to unfold in the next two years *2* Discusses the key players in ID resolution, and how their businesses will evolve amid further changes in the privacy landscape *3* Examines how prepared marketers, agencies, publishers, and ad tech intermediaries are for the changes that many experts believe are in the offing
/Get all of these insights and more when you purchase *The Identity Resolution 2022 Report for $995.*/
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Gustaf Neumann