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Business Insider
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The triple whammy comprising Apple’s decision to
phase out its mobile Identifier for Advertisers
(IDFA), Google's impending deprecation of
third-party cookies in its market-leading Chrome
browser, and the growing sensitivity to consumer
privacy issues is forcing advertisers to rethink
how they target and measure ads. This is a
gradually unfolding process, with new approaches
evolving as practitioners adapt to the changes.
In The Identity Resolution
2022 Report, Insider Intelligence presents
analysis on current industry challenges with
identity resolution, including the money at stake,
key players, prevailing trends, predictions, and
tips for marketers, publishers, and ad tech
vendors.
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In full, this exclusive report:
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1
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Identifies the disruptions that
digital advertisers, publishers,
and vendors have faced in the
identity resolution space since
Apple’s mid-2021 privacy changes,
and how these will continue to
unfold in the next two years
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2
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Discusses the key players in ID
resolution, and how their
businesses will evolve amid
further changes in the privacy
landscape
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3
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Examines how prepared marketers,
agencies, publishers, and ad tech
intermediaries are for the changes
that many experts believe are in
the offing
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Get all of these insights and
more when you purchase The
Identity Resolution 2022 Report for
$995.
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