-------- Original Message -------- Subject: [AISWorld] ECIS2011-WEB2.0 Business Value of Social Networks Date: Mon, 1 Nov 2010 14:40:43 +0000 From: Ray Hackney ray.hackney@gmail.com To: aisworld@lists.aisnet.org

ECIS 2011 www.ecis2011.fi

WEB2.0 – Business Value of Social Networks

Track Chairs Mohini Singh School of Business IT& Logistics, RMIT University, Melbourne, Australia mohini.singh@rmit.edu.au

Ray Hackney Business School, Brunel University Uxbridge, Middlesex, UB8 3PH, UK Ray.Hackney@brunel.ac.uk

Description of the Track The focus of this track is on the business use of Web 2.0 (social) technologies. Due to the exponential growth in the adoption of Web 2, such as Blogs, Twitter, Wikis, YouTube, Facebook, Flickr, Really Simple Syndication (RSS), Folksonomy, Mashups, MySpace by individuals it is considered important to investigate opportunities for organizations to exploit these technologies for business value.

It is essential to understand issues in relation to these technologies as they support various entities and networks. Web 2.0 applications are easy to create, edit, are accessible, support real time communication, enable mobility and are essentially free. Web 2.0 technologies present organizations with tremendous opportunities but clearly entail a number of challenges. Individuals are resorting to these technologies for communication, networking and creating identities. However, these technologies are emerging and issues in relation to their development and use by businesses are largely unknown. The Track is therefore intended to enable a very high scope for research into a myriad of Web 2.0 related issues. Its aim is to provide a platform for theoretical, conceptual and empirical presentations and discussion of Web 2.0 applications from researchers and practitioners.

Topics of interest may include the following:

• Business applications of Web 2.0 technologies • Strategic alignment of Web 2.0 technologies to business strategies • Theories, concepts and tools for successful adoption of Web 2.0 technologies • Security and privacy issues in Web 2.0 technologies • Business benefits achieved from Web 2.0 applications • Challenges of integration, organizational transformation and change management • Social networks and information management • Challenges of information presentation on Web 2.0 technologies • Success and failure factors • Future applications of Web 2.0 technologies

Types of Contribution

This Track intends to solicit full research papers, research in progress as well as teaching cases to capture concepts, theories, methods and empirical findings on new and relevant issues for Web 2.0 technologies.

Associate Editors

Pedro Soto Acosta, University of Murcia, Spain Gurpreet Dhillon, Virginia Commonwealth University, USA Felix Tan, Auckland Institute of Technology, New Zealand Stephen Burgess, Victoria University, Australia Amit Mehra, Indian School of Business, India Nicholas C. Romano, Jr., Università Bocconi, Italy Kevin Grant, Glasgow Caledonian University, UK Kevin Desouza, Washington State University, USA John Kawalek, Sheffield University, UK

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