ECIS 2011
www.ecis2011.fi

WEB2.0 – Business Value of Social Networks

Track Chairs
Mohini Singh
School of Business IT & Logistics,
RMIT University, Melbourne, Australia
mohini.singh@rmit.edu.au

Ray Hackney
Business School, Brunel University
Uxbridge, Middlesex, UB8 3PH, UK
Ray.Hackney@brunel.ac.uk

Description of the Track
The focus of this track is on the business use of Web 2.0 (social)
technologies. Due to the exponential growth in the adoption of Web 2,
such as Blogs, Twitter, Wikis, YouTube, Facebook, Flickr, Really
Simple Syndication (RSS), Folksonomy, Mashups, MySpace by individuals
it is considered important to investigate opportunities for
organizations to exploit these technologies for business value.

It is essential to understand issues in relation to these technologies
as they support various entities and networks. Web 2.0 applications
are easy to create, edit, are accessible, support real time
communication, enable mobility and are essentially free. Web 2.0
technologies present organizations with tremendous opportunities but
clearly entail a number of challenges. Individuals are resorting to
these technologies for communication, networking and creating
identities. However, these technologies are emerging and issues in
relation to their development and use by businesses are largely
unknown. The Track is therefore intended to enable a very high scope
for research into a myriad of Web 2.0 related issues. Its aim is to
provide a platform for theoretical, conceptual and empirical
presentations and discussion of Web 2.0 applications from researchers
and practitioners.

Topics of interest may include the following:

•	Business applications of Web 2.0 technologies
•	Strategic alignment of Web 2.0 technologies to business strategies
•	Theories, concepts and tools for successful adoption of Web 2.0 technologies
•	Security and privacy issues in Web 2.0 technologies
•	Business benefits achieved from Web 2.0 applications
•	Challenges of integration, organizational transformation and change
management
•	Social networks and information management
•	Challenges of information presentation on Web 2.0 technologies
•	Success and failure factors
•	Future applications of Web 2.0 technologies

Types of Contribution

This Track intends to solicit full research papers, research in
progress as well as teaching cases to capture concepts, theories,
methods and empirical findings on new and relevant issues for Web 2.0
technologies.

Associate Editors

Pedro Soto Acosta, University of Murcia, Spain
Gurpreet Dhillon, Virginia Commonwealth University, USA
Felix Tan, Auckland Institute of Technology, New Zealand
Stephen Burgess, Victoria University, Australia
Amit Mehra, Indian School of Business, India
Nicholas C. Romano, Jr., Università Bocconi, Italy
Kevin Grant, Glasgow Caledonian University, UK
Kevin Desouza, Washington State University, USA
John Kawalek, Sheffield University, UK


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-- 
Professor Raymond A Hackney, Ph.D
Chair in Business Systems
Brunel University
Business School
Uxbridge
Middlesex, UB8 3PH, UK

Tel: +44 (0)1895 265428

http://www.brunel.ac.uk/about/acad/bbs

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