---------- Forwarded Message ---------- Subject: IBM Workshop Date: Sat, 26 May 2001 00:09:01 +0100 From: Ashok ranchhod@BTINTERNET.COM To: ISWORLD@LISTSERV.HEANET.IE
CALL FOR PAPERs The Business Intelligence & E-Marketing Workshop IBM, Warwick, UK (6th December 2001) This one day Workshop is fully sponsored by IBM and will be held in its attractive, dedicated state of the art facilities at its centre in Warwick. Places will be allocated on a 'first come first serve' basis, but delegates submitting and presenting papers will be given priority. The increasing demands for the new technologies that centre on the Internet in the 21st century are creating pressures for business intelligence solutions and e-marketing. Rivalry between competitors leads to intensification of competition in the development of products and services for handling and transmitting data, in the need to adapt business solutions and in e-marketing for the hearts and minds of customers. There is a proliferation of information and databases generated in a changing competitive environment. There are wide implications too concerning learning curves and investments for profit and non-profit organisations, academics and practitioners engaged in business intelligence and e-marketing. Academic and business participants are encouraged to contribute papers relevant to business intelligence solutions and e-marketing. Papers can be conceptual or empirical in emphasis, show field research work or develop methodologies. Suggested areas areØ the pervasive nature of the Internet, the requirements for business intelligence solutions and effects on e-marketing; Ø the implications of technological changes on markets, products, services and new channels of delivery, as well as ethical and legal dimensions; Ø data handling efficiencies and adaptability of business solutions for business to business (B2B), business to consumer (B2C) and e-customer relationship management (e-CRM);Ø developing marketing strategies, communications, brand loyalty, service quality, market research, e-shopping, new product development, managing customers wirelessly and consumer interactions in the virtual era; Ø supply chain relationships and globalisation of business activities on the Net An Abstract (1000 words) plus the title, names and affiliations of the author(s) should be emailed to Len Tiu Wright, Professor of Marketing, De Montfort University, Leicester (lwright@dmu.ac.uk) before the end of September 2000. A bound copy of the Abstracts of the Proceedings, ISBN numbered, will be made available at the Workshop. Contributors should send either their shorter work-in-progress articles (1200 words) or completed papers (3000-6000 words) to her, as soon as possible, after submitting their Abstracts. A prize will be given by IBM for the best completed paper at the Workshop. Authors of completed papers will be invited to have these included in the refereeing process, for possible publication in the Qualitative Market Research An International Journal. Completed papers could be considered for inclusion on the IBM Internet site with full permission from the authors. Please email early your interest in attending to Len Tiu. Enquiries about the Workshop venue, equipment for paper presentations, travel and accommodation should be made to Julie Abbott (Workshop Chairperson), IBM GBIS Global Business Intelligence Solutions Marketing, IBM, Warwick, UK (email: Abbotjl@uk.ibm.com).
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