CALL FOR PAPERs The Business
Intelligence & E-Marketing Workshop IBM, Warwick, UK (6th December 2001)
This one day Workshop is fully sponsored by IBM and will be held in its
attractive, dedicated state of the art facilities at its centre in Warwick.
Places will be allocated on a 'first come first serve' basis, but delegates
submitting and presenting papers will be given priority. The
increasing demands for the new technologies that centre on the Internet in the
21st century are creating pressures for business intelligence solutions and
e-marketing. Rivalry between competitors leads to intensification of competition
in the development of products and services for handling and transmitting data,
in the need to adapt business solutions and in e-marketing for the hearts and
minds of customers. There is a proliferation of information and databases
generated in a changing competitive environment. There are wide implications too
concerning learning curves and investments for profit and non-profit
organisations, academics and practitioners engaged in business intelligence and
e-marketing.
Academic and business participants are encouraged to contribute papers relevant
to business intelligence solutions and e-marketing. Papers can be conceptual or
empirical in emphasis, show field research work or develop methodologies.
Suggested areas areØ
the
pervasive nature of the Internet, the requirements for business intelligence
solutions and effects on e-marketing; Ø
the
implications of technological changes on markets, products, services and new
channels of delivery, as well as ethical and legal dimensions; Ø
data
handling efficiencies and adaptability of business solutions for business to
business (B2B), business to consumer (B2C) and e-customer relationship
management (e-CRM);Ø
developing
marketing strategies, communications, brand loyalty, service quality, market
research, e-shopping, new product development, managing customers wirelessly and
consumer interactions in the virtual era; Ø
supply
chain relationships and globalisation of business activities on the
Net
An ‘Abstract’ (1000 words) plus the
title, names and affiliations of the author(s) should be emailed to Len Tiu
Wright, Professor of Marketing, De Montfort University, Leicester
(lwright@dmu.ac.uk) before the end of
September 2000. A bound copy of the Abstracts of the Proceedings, ISBN
numbered, will be made available at the Workshop. Contributors
should send either their shorter work-in-progress articles (1200 words) or
completed papers (3000-6000 words) to her, as soon as possible, after submitting
their Abstracts. A prize will be given by IBM for the best completed paper at
the Workshop. Authors of completed papers will be invited to have these included
in the refereeing process, for possible publication in the Qualitative Market
Research – An International Journal. Completed papers could be considered for
inclusion on the IBM Internet site with full permission from the authors. Please email early your interest in
attending to Len Tiu.
Enquiries about the Workshop venue, equipment for paper presentations, travel
and accommodation should be made to Julie Abbott (Workshop Chairperson), IBM
GBIS Global Business Intelligence Solutions Marketing, IBM, Warwick, UK (email:
Abbotjl@uk.ibm.com).