-------- Forwarded Message -------- Subject: [AISWorld] CFP-2019 AMCIS Minitrack: Paradox of Social Media Marketing Date: Mon, 18 Feb 2019 15:38:44 -0600 From: Tawei (David) Wang wang131@gmail.com To: aisworld@lists.aisnet.org
Minitrack: Paradox of Social Media Marketing
Minitrak Co-Chairs
Yen-Yao Wang, yenyao@auburn.edu, Auburn University
Shih-Hui (Steven) Hsiao, shsiao@ltu.edu, Lawrence Technological University
Tawei (David) Wang, dave.wand@depaul.edu, DePaul University
Anecdotes have suggested that social media marketing could be a double-edged sword. On the one hand, through the development of data analytics skills and techniques, firms could better engage with their customers to create marketing insights and enhance their performance. On the other hand, social media marketing also represents enormous risks for individual, organizational, and even for societal levels (e.g., privacy issue).
This minitrack welcomes submissions addressing challenges in the context of the paradox of social media marketing from both the positive and negative side of social media. Using the analytics approach, relevant topics may include, but are not limited to, the following:
- Risk benefit calculus of social media marketing - Applications of data analytics in the context of the paradox of social media marketing - Social media marketing rules of engagement - Digital wildfires issues on social media marketing - Privacy paradox of social media marketing - Deep learning approach of determining fake news - Data-driven social media marketing issues - Best practices or frameworks to address the paradox of social media marketing - Government issues on the social media marketing policy Online witch hunts of social media _______________________________________________ AISWorld mailing list AISWorld@lists.aisnet.org