-------- Forwarded Message --------
Minitrack: Paradox of Social Media Marketing
Minitrak Co-Chairs
Yen-Yao Wang,
yenyao@auburn.edu, Auburn University
Shih-Hui (Steven) Hsiao,
shsiao@ltu.edu, Lawrence Technological
University
Tawei (David) Wang,
dave.wand@depaul.edu, DePaul University
Anecdotes have suggested that social media marketing could be a
double-edged sword. On the one hand, through the development of
data
analytics skills and techniques, firms could better engage with
their
customers to create marketing insights and enhance their
performance. On
the other hand, social media marketing also represents enormous
risks for
individual, organizational, and even for societal levels (e.g.,
privacy
issue).
This minitrack welcomes submissions addressing challenges in the
context of
the paradox of social media marketing from both the positive and
negative
side of social media. Using the analytics approach, relevant
topics may
include, but are not limited to, the following:
- Risk benefit calculus of social media marketing
- Applications of data analytics in the context of the paradox of
social
media marketing
- Social media marketing rules of engagement
- Digital wildfires issues on social media marketing
- Privacy paradox of social media marketing
- Deep learning approach of determining fake news
- Data-driven social media marketing issues
- Best practices or frameworks to address the paradox of social
media
marketing
- Government issues on the social media marketing policy Online
witch
hunts of social media
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