-------- Original-Nachricht -------- Betreff: [isworld] Call for Chapter Proposals Datum: Fri, 20 Nov 2009 08:12:14 -0500 Von: Mohamed Elbannan mohamed.elbannan@cu.edu.eg Antwort an: Mohamed Elbannan mohamed.elbannan@cu.edu.eg An: AISWORLD Information Systems World Network isworld@lyris.isworld.org

CALL FOR CHAPTER PROPOSALS

E-Commerce Mechanisms and Regional Development: Economic Growth, Political Reform and Social Progress A book edited by Dr. Mohamed Elbannan Cairo University, Egypt

Proposal Submission Dedline: January 31, 2009 Full Chapter Submission Deadline: March 31, 2009 To be published by IGI Global: http://www.igi-global.com/requests/details.asp?ID=638

Introduction For world regions striving to find a place in the modern, globalized world, e-commerce represents a revolutionary means of achieving economic and socio-political goals. E-commerce helps firms gain competitive advantage, expand customer base, and achieve cost reductions. Individual users attain a higher standard of living. E-governments improve the efficiency of citizen services, streamline internal administration, and further democratic choice. Additionally, research suggests that e-commerce helps further national economic goals, including the rationalization of financial and investment activities. Despite these numerous advantages, the adoption of e-commerce is still relatively slow in many regions, due to high cost of implementation and the inadequate economic and regulatory infrastructures impeding e-commerce development. The pace of adoption and the contributions to achievements of national goals, however, are directly related to perceived benefits versus risks and national cultural values. The book evaluates the relative effectiveness of e-commerce in furthering regional development goals, and proposes measures to advance the developmental impact of e-commerce.

E-Commerce is an interdisciplinary area that involves marketing, management, strategy and entrepreneurship as they relate to the use of information and communications technology (ICT) applications in business. The book gives present and future practitioners of e-commerce a solid foundation on the effects of the different aspects of e-commerce in World regions. The focus of the book is on what a manager needs to know about the socio-political regional attributes, economic and regulatory infrastructure, business strategy formulation and implementation, and public policy issues in order to make effective business decisions. Within this framework, the chapters will provide a deep exploration of core concepts of online strategy supplemented by a wide variety of examples, case studies, and real-life explanations.

Objective of the Book The book discusses the applications, issues and challenges related to e-commerce mechanisms in world regions in the context of its role in furthering regional development. The main theme of the book is the extent to which e-commerce applications have contributed to regional development. Accordingly, the book shall constitute a multi-disciplinary discussion of a broad range of e-commerce subtopics in sufficient detail, at multiple levels of analysis. That is, it is an integrated discussion of firm-level e-commerce mechanisms, individual customer/citizen interactions, and e-government applications. The book shall constitute a roadmap for proper implementation of e-commerce (�what should be�) as well as a documentation of current practices and issues.

In an emerging market setting, the potential for regional economic growth, political reforms, and social progress owing to e-commerce applications is an important issue for academic study. However, prior research related to the emerging regions is fragmented and is mostly grounded in technical applications. Only few academic endeavors strive to build a theoretical framework to guide their propositions and predict future patterns of behavior. The absence of proper theorization with respect to explaining the current status of e-commerce development and predicting trends reflects a gap in the literature that this book aims to fill. Additionally, research papers and books discussing e-commerce in developing regions mostly provide rationalization from the perspectives of a single discipline, creating a need for an interdisciplinary approach. Further, the academic study of the impact on regional investment and financial activities is almost absent, and needs to be presented within the scope of the contributions of e-commerce to national goals achievement.

Target Audience The book will fill an important void with respect to e-commerce and regional development. While the book will be written with the academic and professional readers in mind, the book should be of special significance to regulators who are interested in increasing citizen welfare and aiding national business entities in gaining competitive advantages. However, the target audience is upper-level undergraduate and graduate students, along with professional readers. The book aims at enriching the knowledge of readers with diverse issues, theoretical backgrounds, and professional/practical implications of e-commerce impact on regional development. The envisioned aim of the target audience is the exploration of new topics and establishing linkages between scientific findings and professional interests. For example, graduate students who are entrepreneurs, senior-level managers, and middle-level managers may be in search of means for maximizing firm value and reaching wider a customer base. Researchers seeking alternative explanations for the growth of certain e-commerce applications and the impeded advance in others will find diverse theoretical arguments and views from prior literature.

Suggested book topics

Recommended topics include, but are not limited to, the following:

E-commerce revolution: 1. Value creation by the implementation of e-commerce applications 2. Study of regional economics, politics, and societies to show various effects of e-commerce implementation 3. Information infrastructure and technology

The legal framework of e-commerce: 1. Policy implications of e-commerce 2. E-contracts 3. Online dispute resolution

Culture and e-commerce: 1. Role of culture in e-commerce acceptance 2. The human capital development 3. The Facebook generation

E-commerce as a driver for economic development: 1. Markets � global landscape and hot markets 2. E-commerce infrastructure development 3. E-commerce for rural and SMEs development 4. Strategies for development in developing versus developed countries: (e.g., finance and payments) 5. Microeconomic implications of e-commerce: � Transaction cost � Supply chain � Business process outsourcing 6. Gaining competitive advantage through e-commerce mechanisms � E-commerce in a multi-channel environment � Customer service in a 24/7 online world � Content management � E-supply and procurement � efficiency and keeping costs down - ROI � Delivery and fulfillment � supply chain management and e-fulfillment � Customer retention and loyalty E-commerce as a driver for social and political development: 1. E-government, e-readiness, and online service delivery 2. E-democracy: Horizons for implementation 3. E-Policy

Impediments to e-commerce penetration 1. Economic and business dimension 2. Socio-political barriers to e-commerce penetration 3. Overcoming security issues 4. Regulatory environment and policy implications Trends and developments in regional development through e-commerce 1. Innovations in e-commerce 2. Strategy and implementation � infrastructure issues 3. M-commerce � competition or complementary?

Examples of successful country-specific e-commerce applications 1. Marketing developing country exports using the Internet

Submission Procedure Researchers and practitioners are invited to submit on or before January 15, 2009, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter. Authors of accepted proposals will be notified by August 30, 2009 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by January 31, 2009. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Publisher This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the �Information Science Reference� (formerly Idea Group Reference), �Medical Information Science Reference� and �IGI Publishing� imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in the second half of 2010.

Important Dates Proposal Submission: January 15, 2010 Proposal Acceptance: February 28, 2010 Full chapter Submission: March 31, 2010 Review Results Returned: April 15, 2010 Revised Chapter Submission: May 15, 2010 Final Acceptance Notifications: June 30, 2010 Submission of Final Chapters: August 15, 2010

Inquiries and submissions can be forwarded electronically (Word document) to:

Dr. Mohamed Elbannan Accounting Department, Faculty of Commerce Cairo University, Orman, Giza 12613, Egypt Tel.: +2 010 266 1232 � Fax: +2 02 3749 9702 E-mail: mohamed.elbannan@cu.edu.eg

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