-------- Original Message -------- Subject: [AISWorld] CfP: Business & Information Systems Engineering (BISE) and Marketing Date: Tue, 17 Apr 2012 10:03:18 +0200 From: Oliver Hinz ohinz@wiwi.uni-frankfurt.de To: aisworld@lists.aisnet.org

#### Apologies for cross-postings ####

Business & Information Systems Engineering (BISE)/WIRTSCHAFTSINFORMATIK - An AIS Affiliated Journal http://www.bise-journal.org

BISE has its roots in the journal WIRTSCHAFTSINFORMATIK, which became the central publication of the German-language BISE community during the last 50 years. Both journals appear identically in German and English in the sense of a cover-to-cover translation.

*Special Focus "BISE and Marketing"

*Electronic media have tremendously changed the opportunities and challenges of marketing. Advertising effectiveness and efficiency can be much better evaluated in electronic media compared to the offline world. Rich data and user interaction enable personalized products, advertising and the individualized management of the customer relationship. New forms of marketing in search engines, social networks and via mobile devices have emerged. Further, the interactive nature of information and communication technology (ICT) has promoted the use of interactive pricing mechanisms such as auctions. All these developments have been enabled by the recent developments in the area information systems. Thus, business information systems not only enabled these new opportunities in digital marketing, but the intersection of marketing and BISE also provides very promising research opportunities. To highlight these research opportunities and to advance research on BISE and Marketing is the goal of this special focus.

Contributions from research and business practice on the following (and related) topics are invited:

§Customer Relationship Management

§Search Engine Marketing

§Mobile Marketing

§Online Pricing

§Auctions

§Marketing in Social Networks

§User Generated Content

§Design of marketing-related information systems

§Search Engine Optimization

§Decision Support in Marketing Decision Making

§Design Science in Electronic Commerce

§Open Innovation and Crowd Sourcing

§Interplay between IT and Marketing Departments

*Submission

*Please submit papers for the sections BISE - Research Paper and BISE - State of the Art by 2012-07-01 at the latest via the journal's online submission system (*http://www.editorialmanager.com/buis/*). Please observe the instructions regarding the format and size of contributions to Business & Information Systems Engineering (BISE)/WIRTSCHAFTSINFORMATIK. Papers should not exceed 50,000 characters including spaces, minus 5,000 characters per page for illustrations. Detailed authors' guidelines can be downloaded from *http://www.bise-journal.org*.

All papers will be reviewed anonymously (double-blind process) by several referees with regard to relevance, originality, and research quality. In addition to the editors of the journal, including those of this special focus, distinguished national and international professionals with scientific and practical backgrounds will be involved in the review process.

Complementary articles covering topics of this special focus are also more than welcome.

Accepted papers will appear identically in English and German. The English-language version will appear in Business & Information Systems Engineering (BISE), the German-language version will appear in WIRTSCHAFTSINFORMATIK.

*Schedule

*Submission deadline: 2012-07-01 Author notification: 2012-08-26

Completion of first revision: 2012-10-28

Author notification: 2012-12-16

Completion of a second revision (if needed, monolingual): 2013-01-20

Completion of a second revision (if needed, bilingual): 2013-02-17

Planned publication date of Issue 3/2013: June 2013

*Editors of the Special Focus

*Prof. Dr. Martin Spann (corresponding) Institute of Electronic Commerce and Digital Markets LMU Munich 80539 Munich Germany *spann@bwl.lmu.de* mailto:spann@bwl.lmu.de

Prof. Dr. Vandana Ramachandran Operations and Information Systems David Eccles School of Business University of Utah, SLC 84112

USA *vandana@business.utah.edu* mailto:vandana@business.utah.edu

Prof. Dr. Oliver Hinz Chair of Information Systems, esp. Electronic Markets TU Darmstadt 64289 Darmstadt Germany *hinz@wi.tu-darmstadt.de* mailto:hinz@wi.tu-darmstadt.de

We are looking forward to your submissions!

**

Best regards, Oliver Hinz