-------- Forwarded Message -------- Subject: [AISWorld] Special Issue of JAMS on Technology & Marketing Date: Sat, 11 Jan 2020 18:21:53 +0000 From: Elena Karahanna ekarah@uga.edu To: aisworld@lists.aisnet.org aisworld@lists.aisnet.org

Dear colleagues:

The following special issue of the Journal of the Academy of Marketing Science on Technology and Marketing may be of interest.

Journal of the Academy of Marketing Science, 48:1, January 2020

Special Issue: Technology and Marketing

Issue Editors: Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna

Table of Contents

Editorial

The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna

Articles

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Ritu Agarwal, Michelle Dugas, Gordon Gao, P.K. Kannan

How artificial intelligence will change the future of marketing

Thomas Davenport, Abhijit Guha, Dhruv Grewal

Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing

Felipe Thomaz, Carolina Salge, Elena Karahanna, John Hulland

Personalized mobile marketing strategies

Siliang Tong, Xueming Luo, Bo Xu

The future of social media in marketing

Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew T. Stephen

The future of in-store technology

Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen, Jens Nordfalt

How legacy firms can embrace the digital ecosystem via digital customer orientation

Praveen K. Kopalle, V. Kumar, Mohan Supramanian

Commentaries

Technology-enabled interactions in digital environments: a conceptual foundation for current and future research

Manjit S. Yadav, Paul A. Pavlou

Explainable AI: from black box to glass box

Arun Rai

Elena Karahanna, Ph.D. Distinguished Research Professor & L. Edmund Rast Professor of Business Management Information Systems Department C413 Benson Hall | 600 S. Lumpkin St. | Athens, GA 30602

https://www.terry.uga.edu/directory/mis/elena-karahanna.html www.elenakarahanna.nethttp://www.elenakarahanna.net/

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