---------- Forwarded Message ---------- Subject: CALL FOR CHAPTERS -- Mobile Commerce: Technology, Theory and Applications Date: Tue, 8 May 2001 16:01:57 -0500 From: Brian Mennecke mennecke@IASTATE.EDU To: ISWORLD@LISTSERV.HEANET.IE

CALL FOR CHAPTERS Mobile Commerce: Technology, Theory and Applications

A book edited by Brian E. Mennecke and Troy J. Strader, Iowa State University

Submission deadline: July 15, 2001

Website: http://www.bus.iastate.edu/mennecke/mcommerce

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Because there are many factors that influence the growth and use of m-commerce applications in North America, a book addressing issues pertaining to the development, deployment, and use of these applications represents an important topic for practitioners, researchers, and educators.

The objective of this book is to provide a single source of up-to-date information about mobile commerce including the hardware and software technologies that enable m-commerce, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. It is our hope that this book will be relevant to both a technical and non-technical audience in industry, academia, and in the consumer space.

Representative topics include but are not limited to the following:

M-Commerce Technology and Infrastructure * Network Technologies - GSM, 3G, HSCSD * M-Commerce Terminals & Software Protocols - Handsets, Operating Systems and Applications, WAP * M-Commerce Service Providers and Portals * Location Based Service (LBS) Technologies - Location Technologies (e.g. GIS and GPS), LBS Applications * M-Commerce Software Applications for Financial Services, Supply and Value Chain Management, Consumer Interaction, Mobile Advertising, Information Services, Customer Care and Security

M-Commerce Theory and Research * The Role of Geography and Location in M-Commerce * User Interface and Design * Consumer Behavior * Economic and Business Models of M-Commerce * Location and Space Models for LBS * Markets and Users of M-Commerce * Consumer-Oriented Product Marketing * Product Branding and Positioning * Business to Business M-Commerce * Strategic Applications for M-Commerce * Security, Legal, and Privacy Issues

M-Commerce Applications and Cases * Consumer to Business (C2B) - Banking & Financial Services, Mobile Cash & Payment, Mobile Brokering, Mobile Shopping, Mobile Entertainment, Proximity Search Applications * Business to Consumer (B2C) - Mobile Advertising, Mobile Information Services, Mobile Customer Care, Security and Services, Relationship Management * Consumer to Consumer (C2C) - Mobile e-Messaging, Mobile e-Payments and e-Wallets, Auctions and Mobile C-C, Virtual Communities and Applications * Business to Business (B2B) - Work and Sales Force Management, Fleet and Vehicle Management, Telematics and Remote Control, Logistics and Supply Chain Management, Mobile EDI Applications

SUBMISSION PROCEDURE Researchers and practitioners are invited to submit on or before July 15, 2001, a 2-5 page manuscript proposal clearly explaining the mission and concerns of the proposed chapter. Submissions should be provided electronically in MS Word, WordPerfect, or rtf format. Authors of accepted proposals will be notified by July 31, 2001 about the status of their proposals and sent chapter organizational guidelines. Full chapters are expected to be submitted by October 15, 2001. All submitted chapters will be reviewed on a blind review basis. The book is scheduled to be published by Idea Group Publishing in 2002.

Inquiries and submissions can be forwarded to:

Dr. Brian E. Mennecke mennecke@iastate.edu Phone: (515) 294-8100 Fax: (707) 922-7446

Troy Strader tstrader@iastate.edu Phone: (515) 294-8108 Fax: (515) 294-2534

Drs. Mennecke & Strader can be reached via: Management Information Systems College of Business, 300 Carver Hall Iowa State University Ames, IA 50011

Brian E. Mennecke Associate Professor Iowa State University www.bus.iastate.edu/mennecke/

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