-------- Original-Nachricht -------- Betreff: [isworld] Call for Papers JoSIT Datum: Thu, 4 Sep 2008 08:01:25 +0800 Von: Craig STANDING c.standing@ecu.edu.au Antwort an: Craig STANDING c.standing@ecu.edu.au An: AISWORLD Information Systems World Network isworld@lyris.isworld.org

Call for Papers

Journal of Systems and Information Technology (JoSIT)

(Emerald Publishing)

http://www.emeraldinsight.com/info/journals/jsit/jsit.jsp http://www.emeraldinsight.com/info/journals/jsit/jsit.jsp

Special Issue on Green Marketing in Business to Business Marketing and New Media

Special Issue Editor: Heikki Karjaluoto

The special issue will focus on green marketing in the business-to-business context with a special emphasis on new media. Corporations often lack a uniform green marketing strategy, especially in the integration of various marketing communications instruments and new media. Green values are usually flashed in the corporate newsletters and public relations but are often nonexistent in other instruments such as personal selling. Given the pressure to pursue social responsibility strategies like green marketing, this topic clearly deserves fresh contributions in the form of both conceptual and empirical studies. It is also hypothesized that business-to-business customers are placing more emphasis on green values in their buying decisions, but as yet little empirical evidence concerning the success of green marketing arguments is available.

Target topics that are relevant to this special issue of JoSIT include but are not limited to:

Green marketing and corporate social responsibility strategy

Integrated marketing communications in the B2B sector

The utilization of new electronic channels in B2B marcom

The role of trade fairs and exhibitions in marcom

The integration of personal selling to marcom

Conceptualization of green marketing

The measurement of green values among customers

Scale development studies on green marketing values

The impact of green values on buying decisions

The role of green values in customer value creation

Utilitarian values vs. green values in buying decisions

Green IT and marketing communications

New media and green marketing

Publication Guidelines

All papers will undergo a blind refereeing process by at least two referees.

Timeline:

Submission deadline: 30th April 2009

Reviews returned: June 30th, 2009

Resubmission of papers: August 15th

Final decision: August 31st, 2009

Publication: Autumn 2009

All submissions must be original works which have not appeared elsewhere and which are not being considered for publication with another journal. As the reviewing process will be conducted anonymously, please do not include your name(s) on the submission. Contributors are encouraged to send their papers by email to:

Professor of Marketing, Heikki Karjaluoto

Guest Editor - Journal of Systems and Information Technology

Email: heikki.karjaluoto@econ.jyu.fi mailto:heikki.karjaluoto@econ.jyu.fi

School of Business and Economics

University of Jyväskylä

Finland

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