Forwarded message from [dstraub@CIS.GSU.EDU (Detmar Straub)] sent originally on Sat, 19 Feb 2000 16:32:20 -0500: : --=====================_24622193==_.ALT : Content-Type: text/plain; charset="us-ascii"; format=flowed : : CALL FOR PAPERS on Electronic Commerce Metrics : Special Issue of: Information Systems Research : : Electronic Commerce (EC) has evolved along with maturing communication : technologies like the World Wide Web and the Internet. Increasingly, EC : includes the actual delivery of products and services (e.g., software, : information) in addition to advertising, ordering, and settlement of accounts. : The purpose of this special issue is to stimulate empirical research and : theoretical development so that knowledge about the measurement of : electronic commerce activities may advance. Because most firms have only : now begun to position themselves to exploit the business opportunities : presented by EC, it is difficult to know how best to measure the costs and : benefits of this activity. Without a solid base in theory and research, the : impacts of EC on organizations, industries, and entire economies will : remain the object of speculation and guesswork. Such impacts research has : an applied value insofar as it can inform managers about how their EC : initiatives can be effectively undertaken and managed. Research conducted : now, relatively early in the evolution of EC, will foster a better : understanding of emerging organizational practices and enable more : effective realization of EC's potential. : : The potential organizational implications of EC are profound and : experienced at many levels of social and economic analysis. At the industry : level, the large organizations we know today may become obsolete, replaced : by highly efficient electronic markets populated by large numbers of buyers : and sellers connected electronically through B2B commerce. What are the : relevant metrics for this form of commerce? At the level of the individual : buyer and their interaction with the organization in B2C commerce, the : clickstream of events can be captured and analyzed, but exactly what does : it mean? Are there patterns of behavior that are associated with certain : types of consumer? Are there patterns in electronic markets that are : different than traditional exchange relationships? Are there ways to : explain these patterns theoretically? : : Measuring EC at the micro-consumer and market participant level will : increase our understanding of the impact of systems design, competition, : and brand loyalty on outcomes. Manuscripts that address any of the : following questions and others related to the theme for the special issue : are invited. Both conceptual and empirical papers are welcome. : : How should the entire discussion of measurement of EC activities be : framed? Are there solid theoretical or conceptual frameworks that can : guide research? What macro-level phenomena need to be measured and how : should economists and policy-makers measure these? How might the success : of an organization's EC efforts be measured? Can success criteria used in : other information systems research be applied? In what ways is : intra-organizational communication impacted by EC? Interactions with : customers? Which forms of measurement are most appropriate? Are : traditional forms of measurement, like media richness, still useful? How do : consumers react to the online shopping experience? What is the meaning : behind patterns of their online behavior? : : Manuscripts will be reviewed electronically. Authors should submit via : zipped E-Mail attachment. Format should be IBM-compatible, MS Word, Rich : Text Format, or WordPerfect format. Manuscripts sent via fax/paper will be : returned. Submissions should be sent directly to one of the Special Issue : Editors: : : Detmar Straub, Professor of Computer Information Systems, J. Mack Robinson : College of Business, Georgia State University, Atlanta, GA 30302-4015, : dstraub@gsu.edu : : Donna Hoffman, Associate Professor of Marketing, Owens School of : Management, Vanderbilt University, Nashville, TN 30302-4015, : hoffman@ecommerce.vanderbilt.edu : : Bruce Weber, Associate Professor and Director, Subotnick Financial Services : Center, Zicklin School of Business, Baruch College /CUNY, New York, : NY 10010, Bruce_Weber@baruch.cuny.edu : : Charles Steinfield, Professor of Telecommunications, Michigan State : University, East Lansing, MI 48824-1121, steinfie@pilot.msu.edu : : All submissions are due by December 31, 2000. : : Detmar W. Straub : Professor of CIS and : Director of Doctoral Programs : J. Mack Robinson College of Business : Georgia State University : Atlanta, GA 30302-4015 : email: dstraub@gsu.edu : Telephone: (404) 651-3827 (direct) : (404) 651-3880 (office) : : --=====================_24622193==_.ALT : Content-Type: text/html; charset="us-ascii" : : <html> : <font face="Helvetica, Helvetica" size=5><b>CALL FOR PAPERS on Electronic : Commerce Metrics<br> : </font><font face="Helvetica, Helvetica">Special Issue of: : </font><font face="Helvetica, Helvetica" size=5><i>Information Systems : Research <br> : <br> : </font></i><font face="Gill Sans">Electronic Commerce </b>(EC) has : evolved along with maturing communication technologies like the World : Wide Web and the Internet. Increasingly, EC includes the actual delivery : of products and services (e.g., software, information) in addition to : advertising, ordering, and settlement of accounts.<br> : <b>The purpose of this special issue is to stimulate empirical research : and theoretical development so that knowledge about the measurement of : electronic commerce activities may advance. </b>Because most firms have : only now begun to position themselves to exploit the business : opportunities presented by EC, it is difficult to know how best to : measure the costs and benefits of this activity. Without a solid base in : theory and research, the impacts of EC on organizations, industries, and : entire economies will remain the object of speculation and guesswork. : Such impacts research has an applied value insofar as it can inform : managers about how their EC initiatives can be effectively undertaken and : managed. Research conducted now, relatively early in the evolution of EC, : will foster a better understanding of emerging organizational practices : and enable more effective realization of ECs potential. <br> : <br> : The potential organizational implications of EC are profound and : experienced at many levels of social and economic analysis. At the : industry level, the large organizations we know today may become : obsolete, replaced by highly efficient electronic markets populated by : large numbers of buyers and sellers connected electronically through B2B : commerce. What are the relevant metrics for this form of : commerce? At the level of the individual buyer and their : interaction with the organization in B2C commerce, the clickstream of : events can be captured and analyzed, but exactly what does it mean? Are : there patterns of behavior that are associated with certain types of : consumer? Are there patterns in electronic markets that are different : than traditional exchange relationships? Are there ways to explain these : patterns theoretically? <br> : <br> : Measuring EC at the micro-consumer and market participant level will : increase our understanding of the impact of systems design, competition, : and brand loyalty on outcomes. Manuscripts that address any of the : following questions and others related to the theme for the special issue : are invited. Both conceptual and empirical papers are welcome.<br> : <br> : </font><font face="Gill Sans" size=2>How should the entire discussion of : measurement of EC activities be framed? Are there solid theoretical : or conceptual frameworks that can guide : research?</font><font face="Symbol" size=2><x-tab> </x-tab></font><font face="Gill Sans" size=2>What : macro-level phenomena need to be measured and how should economists and : policy-makers measure these? How might the success of an : organizations EC efforts be measured? Can success criteria used in other : information systems research be applied? In what ways is : intra-organizational communication impacted by EC? Interactions : with customers? Which forms of measurement are most : appropriate? Are traditional forms of measurement, like media : richness, still useful? How do consumers react to the online shopping : experience? What is the meaning behind patterns of their online : behavior?</font><font face="Helvetica, Helvetica"> <br> : <br> : </font><font face="Gill Sans">Manuscripts will be reviewed : electronically. Authors should submit via zipped E-Mail attachment. : Format should be IBM-compatible, MS Word, Rich Text Format, or : WordPerfect format. Manuscripts sent via fax/paper will be returned. : Submissions should be sent directly to one of the Special Issue : Editors:<br> : <br> : <br> : <b>Detmar Straub</b>, Professor of Computer Information Systems, J. Mack : Robinson College of Business, Georgia State University, Atlanta, GA : 30302-4015, dstraub@gsu.edu<br> : <br> : <b>Donna Hoffman</b>, Associate Professor of Marketing, Owens School of : Management, Vanderbilt University, Nashville, TN 30302-4015, : hoffman@ecommerce.vanderbilt.edu<br> : <br> : <b>Bruce Weber</b>, Associate Professor and Director, Subotnick Financial : Services Center, Zicklin School of Business, Baruch College /CUNY, New : York, NY 10010, Bruce_Weber@baruch.cuny.edu<br> : <br> : <b>Charles Steinfield</b>, Professor of Telecommunications, Michigan : State University, East Lansing, MI 48824-1121, steinfie@pilot.msu.edu : <br> : <br> : All submissions are due by <b>December 31, 2000. <br> : <br> : </font></b><br> : : <b>Detmar W. Straub<br> : </b>Professor of CIS and<br> : Director of Doctoral Programs<br> : J. Mack Robinson College of Business<br> : Georgia State University<br> : Atlanta, GA 30302-4015<br> : email: dstraub@gsu.edu<br> : Telephone: (404) 651-3827 (direct)<br> : <x-tab> </x-tab> : (404) 651-3880 (office)<br> : </html> : : --=====================_24622193==_.ALT-- : : ===== Start of ISWorld List Footer ===== : ISWorld list is a service of the Association for Information Systems (AIS) : (http://www.aisnet.org) hosted at University College Dublin. For archives, : subscribing, or posting "norms" see http://www.isworld.org/isworldlist : ===== End of ISWorld List Footer =====
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