-------- Original Message -------- Subject: [AISWorld] International Journal of E-Business Research: TOC 7(1) and CFP Date: Mon, 3 Jan 2011 10:54:10 -0600 (CST) From: In Lee I-Lee@wiu.edu To: AISWorld@lists.aisnet.org

The contents of the latest issue of: International Journal of E-Business Research (IJEBR) Official Publication of the Information Resources Management Association Volume 7, Issue 1, January-March 2011 Published: Quarterly in Print and Electronically ISSN: 1548-1131 EISSN: 1548-114X Published by IGI Publishing, Hershey-New York, USAcf www.igi-global.com/ijebr

Editor-in-Chief: In Lee, Western Illinois University, USA

Special Issue: Mobile Services: Development and Management

PAPER ONE

Attribute Perceptions as Factors Explaining Mobile Internet Acceptance of Cellular Customers in Germany: An Empirical Study Comparing Actual and Potential Adopters with Distinct Categories of Access Appliances

Torsten Gerpott, University of Duisburg-Essen, Germany

To date, the majority of mobile network operator (MNO) customers have not used mobile Internet (MI) offerings. Therefore, it is important to gain a better understanding of (1) how MNO customers perceive MI attributes, (2) how these perceptions are related to MI acceptance, and (3) the extent to which these judgments differ as a function of an individual’s adoption status (actual compared to potential MI user) and the appliance category employed to access MI (handset compared to laptop). This study uses MI attributes deduced from diffusion of innovation (DOI) and information economic (IE) literature and data collected from a survey of 525 effective and 540 potential MI users in Germany. Results show that the perceived relative functional advantage and communicability of MI offers were positively correlated and their trialability was negatively correlated with MI acceptance. Perceived DOI-based attributes explained MI acceptance better for actual users. Appliance category for MI access had strong influence on DOI-based MI attribute assessments. MNO customers who use a laptop to obtain MI access perceived MI features more favorable than persons who use a handset. These findings provide insights for MNO and appliance vendors on measures that effectively promote the acceptance of MI.

To obtain a copy of the entire article, click on the link below. http://www.igi-global.com/Bookstore/Article.aspx?TitleId=50295

PAPER TWO

Modeling Intention to Use Novel Mobile Peer-To-Peer Services

Mikko Heikkinen, Aalto University School of Science and Technology, Finland Juuso Töyli, Turku School of Economics, Finland

This study models the intention to use novel mobile peer-to-peer communications and content sharing services and determine their adoption potential. A sample of 155 Finnish customers with an advanced mobile handset was collected and analyzed. The Theory of Planned Behavior conceptual model for measuring behavioral intention was applied in the context of novel mobile services. The model was estimated by structural equation modeling. Mobile peer-to-peer communications and content sharing services have high adoption potential among the respondents with advanced handsets. The adoption potential of communications services was higher than that of content sharing services. User attitude was further identified as the main driver affecting intention to use a novel mobile service. The suggested operationalisation of the conceptual model was observed to measure the intention to use novel mobile services with an acceptable accuracy.

To obtain a copy of the entire article, click on the link below. http://www.igi-global.com/Bookstore/Article.aspx?TitleId=50296

PAPER THREE

Social Cognitive Theory in Mobile Banking Innovations

Vanessa Ratten, Deakin University, Australia

This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile banking. The conceptual model is tested in a sample of Australian youths and the analysis supports a portion of the proposed conceptual model. The findings support the link between the media and an individual’s entrepreneurial orientation with their intention to adopt mobile banking. The paper demonstrates how social cognitive theory is a useful foundation to understand the external and internal stimuli that influence an individual’s desire to adopt mobile banking.

To obtain a copy of the entire article, click on the link below. http://www.igi-global.com/Bookstore/Article.aspx?TitleId=50297

PAPER FOUR

Regulating Mobile Services: An Institution-Based View

Indrit Troshani, The University of Adelaide, Australia Sally Hill, The University of Adelaide, Australia

While the development of mobile services is experiencing a spectacular growth in many countries worldwide, existing regulatory regimes are ill equipped for dealing with them. In this paper, the authors use qualitative evidence to investigate the manner in which institutional regulatory factors, including legal, societal, and economic factors, can impact mobile services in the Australian mobile telecommunications industry. These factors are important as they shape both the nature of emerging mobile services and their diffusion trajectory. The investigation culminates with an innovative institutional regulatory framework that includes factors such as consumer and intellectual property protection, market and resources access. The authors argue that co-regulation, a mixture of direct monitoring and intervention of regulators through legislation and complete industry self-regulation, is an effective approach for regulating the mobile telecommunications industry. Given the complex and dynamic nature of this industry, co-regulation can minimize monitoring costs and enhance compliance.

To obtain a copy of the entire article, click on the link below. http://www.igi-global.com/Bookstore/Article.aspx?TitleId=50298

PAPER FIVE

Proposing a Hierarchical Utility Package with Reference to Mobile Advertising

Shalini Tripathi, Jaipuria Institute of Management, India Masood Siddiqui, Jaipuria Institute of Management, India

Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile advertising). Binary logistic regression was used to create a hierarchical utility package with respondents giving the highest priority to Customization rather than Location based messaging, followed by Incentives and Session based messages. By incorporating the utility package in the mobile advertising format, mobile advertisers can ensure greater acceptance and develop competitive advantage.

To obtain a copy of the entire article, click on the link below. http://www.igi-global.com/Bookstore/Article.aspx?TitleId=50299

PAPER SIX

Value-Based Analysis of Mobile Tagging

Oguzhan Aygoren, Bogazici University, Turkey Kaan Varnali, Istanbul Bilgi University, Turkey

Innovative use of the mobile medium in delivering customer value presents unprecedented opportunities for marketers. Various types of mobile applications have evolved to provide ubiquitous and instant customer service to capitalize on this opportunity. One application is mobile tagging, a mobile-based innovative tool for convergence marketing. The accumulated academic knowledge on mobile marketing lacks consumer-centric information about this phenomenon. This paper addresses this issue and contributes to the understanding of theoretical and practical issues related to the use of mobile tagging in consumer markets.

To obtain a copy of the entire article, click on the link below. http://www.igi-global.com/Bookstore/Article.aspx?TitleId=50300

***************************************************** For full copies of the above articles, check for this issue of the International Journal of E-Business Research (IJEBR) in your institution's library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database: http://www.igi-global.com/EResources/InfoSciJournals.aspx. *****************************************************

CALL FOR PAPERS

Mission of IJEBR:

The primary objective of the International Journal of E-Business Research (IJEBR) is to provide an international forum for researchers and practitioners to advance the knowledge and practice of all facets of electronic business. Emerging e-business theories, architectures, and technologies are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. The secondary objective of this journal is to develop a comprehensive framework of e-business by taking a multidisciplinary approach to understanding e-business and its implications on businesses and economies. This journal will serve as an integrated e-business knowledge base for those who are interested in contributing to the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

Coverage of IJEBR:

IJEBR appears quarterly and maintains rigorous review processes. Theoretical, experimental, survey, and case studies are all appropriate. Among topics to be included (but not limited) are the following:

• Applications of new technologies to e-business • Collaborative commerce • Consumer behavior • Developing and managing middleware to support e-business • Digital libraries • E-business models and architectures • E-business process modeling and simulation studies • E-business standardizations • E-business systems integration • E-business technology investment strategies • Economics of e-business • E-finance • E-healthcare • Electronic markets and infrastructures • Electronic supply chain management and the Internet-based electronic data interchange • E-procurement methods • E-services • Evaluation methodologies for e-business systems • Global e-business • Intelligent agent technologies and their impacts • Mobile commerce • Trends in e-business models and technologies • Trust, security, and privacy of e-business transactions and information • Valuing e-business assets • Web advertising • Web personalization and mass customization technologies • Web services-based e-business systems • Web-based languages, application development methodologies, and tools

And all other related issues that will contribute to the advancement of e-business research.

Interested authors should consult the journal's manuscript submission guidelines www.igi-global.com/ijebr.

All inquiries and submissions should be sent to: Editor-in-Chief: Dr. In Lee at I-Lee@wiu.edu

In Lee, Ph.D. Professor School of Computer Sciences Western Illinois University, Macomb, IL USA

Editor-in-Chief, International Journal of E-Business Research (IJEBR) http://www.igi-pub.com/ijebr Editor, Encyclopedia of E-Business Development and Management in the Global Economy http://www.igi-global.com/reference/details.asp?ID=36005

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