Fwd: JMM Call for papers - Cfp

24 Apr 2001


      ----------  Forwarded Message  ----------
Subject: JMM Call for papers
Date: Tue, 24 Apr 2001 15:28:21 +0200
From: Bozena Izabella Mierzejewska Izabella.Mierzejewska@UNISG.CH
To: ISWORLD@LISTSERV.HEANET.IE
Sorry for multiple posting. Please forward to to any of your friends that
would be interested in this topic.
______________________________________________________________________
The International Journal on Media Management is in the process of planning
the autumn issue (Volume 3, Issue 3, 2001).
http://www.mediajournal.org/ is the link to our website
Focus theme of the issue will be dedicated to
Corporate Communications Management
in both the new media as well as the strategic management
environment.
Guest editor of this issue is Markus Will, who runs the Centre for
Corporate Communications
 at the Institute for Media andCommunications Management, University of St.
Gallen, Switzerland
Deadline for submissons is 15th September 2001.
The autumn-issue of the JMM on "Corporate Communications
Management" invites papers to explore such topics as:
Overall aspects of Corporate Communications:
     · Communications trends for corporations and media in the new
     century;
     · Role of CEO communication in Corporate Communications;
 Management
      · Corporate Communications as a management discipline;
      · Linking corporate strategy to corporate communications;
 Online Communciations:
                   · Online Communications in corporate communications;
                    · Media as content provider for corporate
communications (corporate
                      publishing);
 Corporate Branding:
                   · Linking value reporting and corporate branding;
                   · Reputation and corporate branding as instruments for
                     communications management;
   Financial Communications:
                     · Role of analysts and journalists for financial
communications;
                     · Communicating with private investors via the
Internet.
Additionally to this the JMM observes the following issues closely:
                     · Strategic, managerial, and organisational aspects of
the media
                      sector;
                       · Economics of traditional and new media;
                       · Evolution of the media sector;
                       · Technology , infrastructure and user behaviour in
the media sector.
For submission details please refer to our notes to contributors
Please submit your contribution to:
media.editors@netacademy.org
                         Please pass this message on to colleagues who may
also be
                         interested in these topics.
Sincerely
Markus Will
                         Guest Editor
Bozena Izabela Mierzejewska
                         Executive Editor
___________________________________________________________________
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