-------- Forwarded Message -------- Subject: [AISWorld] Cfp: AMCIS 2019 SIGODIS Mini- track "Customer Experience and Organizational Intelligence" Date: Thu, 3 Jan 2019 10:38:29 -0600 From: Donald Heath heathd@uwosh.edu To: aisworld@lists.aisnet.org

*Track: Semantics, Ontologies, Intelligence and Intelligent Systems (Sponsored by SIGODIS)Mini-Track: Customer Experience and Organizational Intelligence* Don Heath, University of Wisconsin Oshkosh, heathd@uwosh.edu Aurona Gerber, University of Pretoria, South Africa, Aurona.gerber@up.ac.za

Increasingly, organizations are interacting with current and potential customers across a plenitude of IT-mediated “touch points”. Consequently, coordinating strategies will likely dominate management thought in the near and intermediate term as the number and variety of these “touch points” continues to expand. Effective strategies will rely on quality practitioner and academic research on a variety of issues, such as how to: differentiate user experience across points of interaction, increase reach to the consumer, improve conversion rates, sustain consumer loyalty, manage the global and the local experience, etc. The end customer is at the focus, with various technologies, devices and networks facilitating seamless computing, communication, collaboration as well as commerce related functionalities to the end users. This is made possible by embedding data, sensors, controllers, and other devices into the physical and virtual spaces of human beings thereby facilitating seamless interactions and co-engagement between the end customer and the organization.

This revolution challenges companies to reimagine ways to reach current and potential audiences in a coordinated way across a multitude of channels and devices — both wired and wireless. Intelligent enterprises are exploiting this topology to drawing inferences and develop key analytics by aggregating and mining data about customers, competitors, vendors, markets, and products as well as services. Enterprises are able to garner global and local intelligence enabling them to develop innovative products and services better aligned to market needs. We invite research which addresses or expands on these ideas. Conceptual, empirical and design-oriented works are welcome and will be considered for this mini-track.

** Potential topics for manuscripts include but are not limited to:*

- Engaging end customers via a combination of devices and delivery channels - Multi-modal user experiences & Immersive Interaction Technologies - Enhancing customer engagement by combining immersive interaction technologies and multi-modal user experiences - Enabling enterprises to make intelligent decisions related to workforce composition, collaboration, leadership and, employee retention - Pervasive computing devices requiring the need to reach end customers across multitude of devices - Exponential growth of data (both structured as well as unstructured), created by end customers, sensors etc. requiring the need to analyses and visualize the data - Leveraging easy availability of computing power on the go in the form of cloud computing - Decision making by understanding and analyzing the collective intelligence created across various customer touch points as well as social networks. - Better understanding of customer behavior using techniques such as text analytics, natural language processing as well as social network analysis. - Improved visibility across the supply chain and real-time data availability. - Better monitoring of production processes to optimize operations, reduce costs, enhance production as well as prevent and/or detect health and safety issues. - Adaptive systems which respond to touch-point data

***Submission:*** Instructions on how to submit a manuscript can be found here https://amcis2019.aisconferences.org/submissions/call-for-papers/. The submission deadline is March 1st, 2019.

***Important dates:***

- March 1, 2019: AMCIS manuscript submissions (completed research and Emergent Research Forum (ERF)) closes for authors at 10:00am PST - March 7, 2019: All papers have assigned reviewers - April 17, 2019: Authors notified of decision

Don Heath, PhD. Information Systems Dept. College of Business The University of Wisconsin - Oshkosh Oshkosh, WI 54901 _______________________________________________ AISWorld mailing list AISWorld@lists.aisnet.org