Fwd: [AISWorld] CFP: IT's Promise for Emerging Markets, Cutter IT Journal, July 2010 - Cfp

2 Apr 2010


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Betreff: 	[AISWorld] CFP: IT's Promise for Emerging Markets, Cutter IT 
Journal, July 2010
Datum: 	Fri, 2 Apr 2010 16:27:37 +1100
Von: 	San Murugesan san@computer.org
An: 	aisworld@lists.aisnet.org
CC: 	san1@internode.net
**
*CUTTER IT JOURNAL, July 2010*
* *
*_Call for Papers_*
*IT's Promise for Emerging Markets*
*San Murugesan, Guest Editor*
*Abstracts Due: 20 April 2010*
Articles Due: 28 May 2010
Emerging markets -- which account for two-thirds of the world's 
population and over 20% of the world's GDP -- are attracting significant 
interest among the IT industry, businesses and researchers. According to 
Wikipedia, "Emerging markets are nations with social or business 
activity in the process of rapid growth and industrialization" [1]. 
Currently, there are over 25 emerging markets in the world. China, 
India, Indonesia, Brazil and Russia are the five biggest emerging 
markets with others including Mexico, Argentina, South Africa, Poland, 
Turkey, and South Korea.
Emerging markets are bigger than most people realize -- in their size, 
population and market potential. Antoine W. van Agtmael, an investment 
manager and author of "The Emerging Markets Century: How A New Breed of 
World-Class Companies Is Over Taking The World," argues that the world's 
center of gravity is already tipping in favor of the emerging economies 
[2]. They represent a diverse group of societies located around the 
globe, and are restructuring their economies for growth and further 
development. They are increasingly using IT services, and each of them 
is important as an individual market. The combined effect of the group 
as a whole has significant impact on the IT sector and profession. IT 
has huge potential to leverage the emerging markets in several areas -- 
education, heath care, business, economic and human development, and 
government.
Furthermore, new opportunities exist for both the IT industry and the 
emerging markets to embrace each other -- in terms of how IT can help 
address real problems faced by emerging economies as well as how 
emerging markets can embrace IT to improve their quality of life, and 
their economic and social status. The collaboration of IT and emerging 
markets presents new opportunities from which both sides can benefit 
significantly.
Doubt remains regarding how much influence IT can have on the standard 
of living in these countries, although industries such as banking, 
health care, education and commerce are already benefiting from 
innovative IT services that allow them access to previously unaccessed 
vital information. For instance, although Internet access in the small 
African nation of Zimbabwe is hardly adequate, small business owners are 
considering mobile commerce. As mobile communication networks have 
expanded to a large part of the emerging markets, many people, including 
the illiterate and poor, are now using mobile phones and innovative 
applications that are emerging in areas such as business, payment, 
health care and entertainment. Access to the Internet through smart 
mobile phones and low-cost netbook computers [3] is supporting a 
dramatic transformation in emerging markets.
The IT industry, IT professionals, and researchers have begun to examine 
and explore how they can seize the opportunities that emerging markets 
present as well how they can use IT to address real-world problems faced 
by emerging economies. But emerging markets have different requirements 
than developed markets and pose some unique challenges.
*The July 2010 issue of /Cutter IT Journal/ will examine the role of IT 
in emerging markets in terms of strategic approaches, concerns, 
challenges, technological options, market opportunities, and the value 
and impact IT will have in the emerging markets now and in the future*.
*TOPICS OF INTEREST* MAY INCLUDE (but are not limited to) the following:
1. How is IT currently being used in business applications in emerging 
markets?
2. How can IT help and influence the future of emerging markets? What is 
the potential of information technology (IT) to support economic and 
human development in emerging markets? Can IT have a major impact on the 
standard of living in developing countries?
3. Do emerging markets have different drivers for IT investment and 
adoption than the developed and matured markets?
4. How can IT help in offering access to vital information and services 
such as communication, health care, education, and weather forecasting?
5. What innovative applications might better serve the interests of 
emerging markets in areas such as e-business, e-health, e-education, 
e-government, and e-media?
6. What are the lessons we have learned from the role IT has played in 
the emergence of countries like India, China, Korea, and Africa?
7. What are the key issues and challenges emerging markets face in 
embracing IT for their economic and social development, and how we can 
address those challenges?
8. Is language a barrier to widespread adoption of IT in emerging 
markets? If so, how could this barrier be overcome or minimized?
9. What new developments in IT serve the special requirements of 
emerging markets in areas like interface design, information 
presentation, and adoption to local languages?
10. What IT infrastructures and application frameworks are better suited 
for emerging markets? How can IT hardware, software and services be 
offered at lower costs?
11. How do emerging markets adapt IT and applications to meet their 
unique needs?
12. How will cloud computing impact the adoption of IT in emerging markets?
13. How is the local IT industry in emerging markets developing? Is it 
embracing its untapped human potential and other resources? What is its 
potential? Does the new breed of IT businesses in emerging markets 
threaten their developed competitors and are they likely to replace 
these old stalwarts?
14. What strategies are emerging markets such as China, India, and South 
Korea currently adopting, or planning to adopt, to promote their own IT 
industry and the use of IT by other industry sectors, including government?
15. What can be done to promote greater IT use so that developing 
countries can achieve the types of benefits already being enjoyed by 
many in developed nations? How can the currently prevalent digital 
divide be narrowed?
16. What are the issues and problems faced by IT users and vendors in 
the emerging markets?
17. Many consider emerging markets as the new powerhouses of the world 
economy. Are the economics of IT in emerging markets different from that 
of established markets? What business models would be appropriate, and 
what have been successful so far?
18. Are emerging markets the "key swing factor" in the growth of IT? How 
will the emerging markets shape the future of IT and the IT industry?
*TO SUBMIT AN ARTICLE IDEA*
Please respond to the Guest Editor, Professor San Murugesan at 
san1[at]internode[dot]net, with a copy to itjournal[at]cutter[dot]com, 
by *20 April 2010*. Include an extended abstract and a short article 
outline showing major discussion points.
*ARTICLE DEADLINE*
Accepted articles are due by 28 May 2010.
*EDITORIAL GUIDELINES*
Most Cutter IT Journal articles are approximately 2,500-3,500 words 
long, plus whatever graphics are appropriate. If you have any other 
questions, please do not hesitate to contact CITJ's Group Publisher, 
Christine Generali at cgenerali[at]cutter[dot]com or the Guest Editor, 
San Murugesan at san1[at]internode[dot]net. Editorial guidelines are 
available at 
http://www.cutter.com/content-and-analysis/journals-and-reports/cutter-it-journal/edguide.html
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REFERENCES
1. Emerging Markets, Wikipedia http://en.wikipedia.org/wiki/Emerging_markets
2. Antoine W. van Agtmael, /The Emerging Markets Century: How A New 
Breed of World-Class Companies Is Changing the World/, Free Press, 2007.
3. Netbook Computers, http://en.wikipedia.org/wiki/Netbook
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------------------------------
Prof San Murugesan
BRITE Professional Services
University of Western Sydney
Australia
san1@internode.net mailto:san1@internode.net
Linked-In: http://au.linkedin.com/pub/san-murugesan/9/a/607
Twitter: www.twitter.com/santweets http://www.twitter.com/santweets