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2022 Americas Conference on Information Systems (AMCIS)
Minneapolis,
August 10-14, 2022 --
https://amcis2022.aisconferences.org/
We welcome full and research-in-progress paper submissions to the
Cross-Cultural Perspective on User Generated Content Minitrack
https://amcis2022.aisconferences.org/submissions/track-descriptions/#toggle-id-26
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The utility of user-generated content (UGC) on enterprises, such
as online
user reviews, social media posts, and YouTube videos, is enhanced
by the
diversity of consumers’ cultural backgrounds. While some studies
have found
cross-cultural disparities in ethnic restaurant ratings, we are
still
learning how cross-cultural effects are manifesting themselves
across the
UGC spectrum, which includes everything from online customer
evaluations to
social media posts. With the globalization of web portals, the UGC
has
become widely used in cross-cultural contexts. Empirical research
is
urgently needed to investigate novel methods and frameworks on
topics like
textual characteristics of UGC by consumer profiles, sentiment
analyses of
UGC by national cultures, cross-cultural analyses of UGC for
subjective
goods like hospitality products and services, and the diversity of
UGC
responses by consumer cultural background. Finally, submissions
that take a
multidisciplinary approach beyond established national culture
frameworks,
such as Hofstede’s, are encouraged.
IMPORTANT DATES
Paper submission deadline: March 1, 2022
Review decision: April 15, 2022
Revision deadline: April 25, 2022
Conference date: August 10-15, 2022
Mini-track chairs
Yun Wan,
wany@uhv.edu
Makoto Nakayama,
mnakayama@cdm.depaul.edu
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