-------- Weitergeleitete Nachricht -------- Betreff: [AISWorld] CFP AMCIS minitrack in Social Media Marketing Datum: Sun, 21 Jan 2018 23:42:46 +0000 Von: Tawei (David) Wang wang131@gmail.com An: aisworld@lists.aisnet.org
*Data Science and Analytics for Decision Support (SIGDSA)*
*minitrack: Social Media Marketing* Yusan Lin, yusan@psu.edu Tawei (David) Wang, david.wang@depaul.edu
Social media has profoundly changed how individuals communicate and interact with other individuals or companies. Such communication and interactions on social media provide a valuable source to support firms’ marketing activities. Though with the development of data analytics skills and techniques, it remains challenging for companies to leverage social media data to create marketing insights or to further improve service/product quality and performance. This minitrack welcomes submissions of original work addressing challenges in the context of social media marketing. We also encourage submissions of research in progress or studies that are more practically oriented. Relevant topics for this minitrack include, but are not limited to, the following in the context of social media marketing: Applications of data analytics, Branding strategies, Competition dynamics, Image processing or location based services, Information security and privacy issues, Marketing campaigns, Opinion leader and its impact on information dissemination, Purchasing behavior, Sentiment analysis, Sales performance, Strategies and tactics, Use of social media marketing for the fashion industry _______________________________________________ AISWorld mailing list AISWorld@lists.aisnet.org