CALL FOR CHAPTER PROPOSALS
First Proposal Submission Deadline: December 23, 2010
Virtual Community Participation and Motivation: Cross-Disciplinary
Theories
A book edited by Dr. Honglei Li
Swansea University, United Kingdom

To be published by IGI Global:
http://www.igi-global.com/requests/details.asp?ID=762

Introduction
This book intends to give a comprehensive view on virtual community
participation.  With the power to gather people with similar interests
together, virtual communities have gained attention by not only
practitioners, but researchers, as well. Various studies have been done to
explore why people participate in virtual communities since it is only
after aggregating a certain amount of members that a virtual community can
be viable. Virtual community participation refers to those behaviours in
which members mainly participate. Basically, past researchers have found
two types of behaviours: lurking and active participation. Although many
studies discussed the motivations to participate in virtual communities,
including gift economy, pursuit of power, sense of belonging, sense of
inclusion, relationship building, and so forth, none of them have given a
clear and comprehensive framework on the reasons for virtual community
participation. As the field is now in a position to call for a synthesis
publication to integrate all aspects of virtual community participation
theories, it�s important to edit a book to give both researchers and
general virtual community practitioner the theoretical guidelines. This
book will bring together the issues that managers, practitioners, and
researchers must consider when planning, implementing, and managing
members in virtual communities.

Objective of the Book
The book gives in-depth coverage of state-of-the-art research on virtual
community participation. It first covers the concept of virtual community
participation, followed by several streams of virtual community
participation theories. It will be written for professionals, researchers,
practitioners, and designers who want to improve their understanding of
the strategic role of virtual community participation within the
development of digital communication.

Target Audience
This book appeals to those interested not only in virtual communities, but
also in virtual worlds, virtual teams, and even online shopping. Virtual
community researchers, as well as researchers from diverse
fields--computer science, information systems, psychology, sociology, and
telecommunications--will find valuable motivation theories discussed in
this book. But this book appeals to more than just researchers.
Practitioners and managers looking to organize virtual communities
efficiently and effectively will also benefit from the case discussions,
empirical studies, and data analysis. In addition, upper-level and
graduate-level students will find this research useful in their course
work and research. Finally, this book will be a welcome addition to
academic libraries' research collections.

Recommended topics include, but are not limited to, the following:
--Virtual community participation behavior definition
--Discussion of various virtual community behaviors
--The interpersonal relationship reason of virtual community participation
--The social capital perspective of virtual community participation
--The attachment of virtual community participation
--The belonging or inclusion perspective of participation
-- Gift economy perspective of virtual community participation
--Frameworks to explain virtual community participation
--Behavior theories
--Social psychological perspective of virtual community participation
--The power side of virtual community participation
--Knowledge management motivation to participation
--The communicational perspective to participate
--The psychological perspective to participate
--The process virtualization perspective to participate

Submission Procedure
Researchers and practitioners are invited to submit on or before February
13, 2010, a 2-3 page chapter proposal clearly explaining the mission and
concerns of his or her proposed chapter. Authors of accepted proposals
will be notified by February 28, 2010 about the status of their proposals
and sent chapter guidelines. Full chapters are expected to be submitted by
April 13, 2010. All submitted chapters will be reviewed on a double-blind
review basis. Contributors may also be requested to serve as reviewers for
this project. Additional information about this can be found at:
http://www.igi-global.com/requests/details.asp?ID=762.

Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group
Inc.), publisher of the �Information Science Reference� (formerly Idea
Group Reference), �Medical Information Science Reference,� �Business
Science Reference,� and �Engineering Science Reference� imprints. For
additional information regarding the publisher, please visit
www.igi-global.com. This publication is anticipated to be released in
2010.

Important Dates
February 13, 2010:	Proposal Submission Deadline
February 28, 2010:	Notification of Acceptance
April 13, 2010:	              Full Chapter Submission
June 30, 2010:	              Review Results Returned
July 13, 2010:		Final Chapter Submission
August 15, 2010:	Final Deadline

Editorial Advisory Board Members:
TBA

Inquiries and submissions should be forwarded electronically (Word
document) to:
Dr. Honglei Li
School of Business & Economics
Swansea University
Singleton Park, Swansea, SA2 8PP
United Kingdom
Tel.: +44 (0) 1792295680 � Fax: +44 (0) 1792295626  
E-mail: hongleili@gmail.com or H.Li@swansea.ac.uk 

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