CALL FOR PAPERS

 

 Smart Mobile Media Services (SMMS) Track

 

19th European Conference on Information Systems (ECIS 2011)

Aalto University, Helsinki, Finland, June 9-11, 2011

http://www.ecis2011.fi

 

In the past few years, a number of significant developments have occurred which have radicalized the environment for smart mobile media services and the notion of widespread mass consumer and business engagement in mobile (m-) commerce activities (Varnali and Toker, 2009; Xu et al., 2009; Wei et al., 2010). Smart Mobile Media Services (SMMS) provide mobile subscribers with permission based, dynamically profiled, location, context and task specified, mobile Internet applications, content, products, services and transactions for smart mobile media devices (O’Reilly and Duane, 2010). The rapidly evolving and expanding market for the development and provision of Smart Mobile Media Services is primarily driven by the integration of numerous mobile applications and technologies into one single Smart Mobile Media Device (SMMD). Smart Mobile Media Devices (SMMDs) provide subscribers with phone, SMS, MMS, GPS navigation, photo and video cameras, digital format music players/recorders, access to local and web based radio stations, email and Internet access together with pre-loaded and web based gaming applications (O’Reilly and Duane, 2010). Indeed, the current generation of leading edge Smart Mobile Media Devices (SMMDs) incorporate GPS with greatly improved spatial positioning accuracy, creating enormous potential for personalised location based services (LBS).

 

In a commercial context, smart mobile media strategies are being adopted by major global organisations such as KFC (Higgs, 2008), Starbucks (Xu et al., 2009), Microsoft, McDonalds, Coca-Cola, and Procter & Gamble (Wei et al., 2010). In addition, global banking institutions are increasingly deploying smart mobile applications. For example, NatWest bank in the United Kingdom, launched a fully functional banking application for the Apple IPhone in November 2009. The importance of this phenomenon in a commercial setting was further illustrated in January 2010 when Google entered the potentially lucrative Smart Mobile Media Devices market, heretofore dominated by Blackberry, Nokia, and Apple devices, launching the Nexus One Android Smart Mobile Media Device.

 

Husson (2010) predicts that mobile Internet will reach 22% of European mobile consumers by the end of the year, and that the market for Smart Mobile Media Services (SMMS) is set to grow exponentially, as users seek new services and applications for their Smart Mobile Media Devices (SMMDs). According to Forrester Research, 2010 is going to be the year that every organisation needs a mobile strategy, and that organisations need to plan ahead and start integrating mobile applications and services into their overall strategy (Husson, 2010).

 

With the provision of Smart Mobile Media Services (SMMS) expected to grow significantly in the next few years (Varnali and Toker, 2009; Wei et al., 2010), research needs to be conducted to understand how commercial organisations can offer sustainable, revenue generating products/services to consumers. Furthermore, a greater understanding of consumer adoption motivations for Smart Mobile Media Services (SMMS) is needed. Indeed, Lee et al. (2009) note that research focusing on individuals at different stages of mobile data services adoption is in its nascent stage.

 

Topics

We invite scholars and professionals from a broad range of disciplines to submit to this special track. Both full research papers and Research in Progress papers are welcome. Papers may encompass theoretical analysis, modeling, simulation, and empirical studies on Smart Mobile Media Services (SMMS). Special topics of interest include, but are not limited to, the following:

·         Business models for Smart Mobile Media Services;

·         Smart Mobile Services and Sustainable Futures;

·         Business process implications for implementing Smart Mobile Media Services;

·         Adoption and diffusion of Smart Mobile Media Services;

·         Innovative and integrative applications for Smart Mobile Media Services;

·         Secure biometric authentication and verification for Smart Mobile Media Services;

·         Dynamic data mining architectures to support profiling for Smart Mobile Media Services;

·         Infrastructures and standards for Smart Mobile Media Services;

·         Legal, ethical and trust issues associated with Smart Mobile Media Services; and,

·         Applications of Smart Mobile Media Services in voluntary, regional, and community settings.

 

References

Higgs, B. (2008). Strategy notes: on location. Marketing, Dec/Jan, 82-82

Husson (2010) 2010 Mobile Trends. Available online at: http://blogs.forrester.com/consumer_product_strategy/2010/01/2010-mobile-trends.html. Last accessed: 29th January 2010.

Lee, S. Shin, B., and Geun Lee, H. (2009) Understanding post-adoption usage of mobile data services: the role of supplier-side variables, Journal of the Association for Information Systems, 10 (12), 860-888.

O’Reilly, P. and Duane, A. (2010) Smart Mobile Media Services: Consumer Intention Model, The 8^th International Conference on Advances in Mobile Computing and Multimedia (MoMM2010), 8-10 November, Paris, France. ACM 978-1-4503-0440-5/10/11

Varnali, K. and A. Toker. (2009). Mobile Marketing Research: The-state-of-the-art. International Journal of Information Management (SSCI), 30 (2), 144-151.

Wei, R., Xiaoming, H., & Pan, J. (2010). Examining user behavioural response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium. Telematics and Informatics, 27 (1), 32–41.

Xu, H., Hock-Hai, T, Tan, B.C.Y. & Agarwal, R. (2009). The role of push-pull technology in privacy calculus: the case of location-based services. Journal of Management Information Systems, 26 (3), 135-174

Track Co-Chairs and Contacts

Dr. Philip O’Reilly, Department of Accounting, Finance & Information Systems, University College Cork (UCC), Ireland. Philip.OReilly@ucc.ie

Dr. Aidan Duane, Department of Accountancy & Economics, School of Business, Waterford Institute of Technology (WIT), Ireland. ADuane@wit.ie

Associate Editors

Pavel Andreev

Shamoon College of Engineering,

Israel

 

Angsana A. Techatassanasoontorn,

Pennsylvania State University,

USA

 

Dongsong Zhang,

University of Maryland,

USA

 

Heng Xu

Pennsylvania State University,

USA

 

Jonas Hedman,

Copenhagen Business School,

Denmark

 

Important dates

December 1, 2010      Submission deadline

January 31, 2011        Reviews due

March 1, 2011            Notification of acceptance

April 5, 2011              Final paper due

June 9-11, 2011         ECIS 2011 conference