18th Americas
Conference on Information Systems (AMCIS), Seattle, Washington
August
9-12, 2012
Call
for Papers: Mini-Track on Business Applications, Value, and
Opportunities in Virtual Worlds
Track:
Virtual Worlds
Description:
The
3D and
interactive web environment of virtual worlds is generating
significant
interest among individuals and businesses alike. Virtual
worlds are targeted to
different audiences, ranging from kids and teenagers to people
in their 50s.
Some virtual worlds are more popular than the others, and some
virtual worlds
provide high tech gaming options while some others offer
interactive classes,
dances, and club memberships. Virtual worlds are also emerging
as a channel for
businesses to recruit potential employees or conduct business.
Some of these virtual
worlds are beginning to incorporate real-world goods and services,
interactive shopping, customer support, education, and participation-by-proxy in directions few have yet
considered.
However,
it
is still not clear whether virtual worlds are here to stay or
it is just one of
those phenomena that will fade over time. There are a number
of unaddressed
issues that need attention from the research community such as
what real value
virtual worlds provide or what the social and cultural impacts
of virtual
worlds are. While it cannot be denied that virtual worlds hold
a lot of
potential but there is a need to examine what kind of
opportunities are being
enabled by virtual worlds, what challenges virtual worlds are
facing today, and
what opportunities they promise for the future. There is also
a need to examine
value and impact of virtual worlds today from different
perspectives and chart
the road map for the future.
The
objective
of this mini-track is to provide a forum for discussion and
presentation of original research highlighting value and
opportunities
associated with virtual worlds’ evolution and adoption
across multiple fields. We
seek papers that address value proposition of virtual worlds
from a
theoretical, conceptual, or empirical perspective. Both
quantitative and
qualitative studies on virtual worlds are welcome.
Suggested
topics: Topics that are of interest to this
minitrack include, but are not limited to:
- Value
in adoption of virtual worlds
- Measurement
frameworks for value of virtual worlds
- Economic
and social impacts of virtual worlds
- Cultural
impacts and consequences of virtual worlds
- Fun
and entertainment value of virtual worlds
- Success
stories about use of virtual worlds
- Business
and commerce opportunities in virtual worlds
- Case
studies documenting impact of virtual worlds
- Value
of virtual worlds for universities
- Opportunity
for virtual commerce (v-commerce) through virtual worlds
- Future
opportunities enabled by virtual worlds
- Challenges
in virtual worlds development and maintenance
Mini-track
Chair(s):
Department of Information and
Technology Management
John H
Sykes College of Business, University of Tampa, Tampa, FL,
USA
Department
of Information and Technology Management
John H Sykes College of Business,
University
of Tampa, Tampa, FL, USA
Important Dates:
- AMCIS
2012 starts accepting manuscript submissions: January 03, 2012
- Submission
deadline:
March 01, 2012
- Acceptance
decision notification:
April 06, 2012
- Camera
Ready paper is due:
April 25, 2012
Vikas Jain, Ph.D.
Assistant Professor
Department of
Information and Technology Management
John H. Sykes College of
Business
The University of Tampa
401 W Kennedy
Blvd,
Tampa FL 33606, USA
401 W Kennedy
Blvd,
Tampa FL 33606, USA