MCPC 2011 Call for Papers: Bridging Mass Customization & Open Innovation -
San Francisco - Nov 2011 http://mcpc2011.com

The MCPC conference series is coming to the West Coast. Our 2011 theme will
be "Bridging Mass Customization & Open Innovation".

Mass customization, personalization, and co-creation (MCPC) strategies aim
to profit from the fact that people are different. Their objective is to
turn customer heterogeneities into profit opportunities, hence addressing
the current trend of long tail business models. Mass customization means to
provide goods and services that best serve individual customers' personal
needs with near mass production efficiency. 

Open innovation is the idea that companies should make greater use of
external ideas and technologies in their own business, and allow unused
internal ideas to flow out to others for use in their business. It is the
antithesis of a closed innovation process which relies on internal R&D and
deep vertical integration.

While developed separately and founded in different theoretical and
conceptual backgrounds, mass customization and open innovation are closely
linked and can benefit from a broader exchange between both schools of
thought. The MCPC 2011 wants to engage academics, business leaders, and
consultants in fundamental debates on these themes through a set of plenary
presentations, discussion panels, and paper presentations. 

For more information on the topic, please refer to the full call for papers
http://bit.ly/h0QC0O

The 2011 conference will be hosted and co-chaired by Prof. Henry Chesbrough
form UC Berkeley. Together, we want to discuss the latest strategies,
methods, practices, and technologies for mass customization,
personalization, user co-creation and open innovation.

For the academic part of the conference (Nov. 17-19), we invite paper
submissions.  Download the Call for Papers here http://bit.ly/h0QC0O.

All submissions will be peer reviewed.  The finale date to submit your
proposal is April 7, 2011. To submit a paper or presentation proposal,
please use the online submission system at http://submission.mcpc2011.com.

To learn more about the MCPC 2011, head here: http://www.mcpc2011.com

Best greetings,
Frank Piller and Mitchell Tseng,
MCPC 2011 Program Co-Chairs  [http://mcpc2011.com ]


++++++++++++++++++++++++++++++++++
Frank T. Piller,
Professor of Management

RWTH Aachen University and MIT Smart Customization Group

piller@iimcp.org | piller@tim.rwth-aachen.de

http://tim.rwth-aachen.de | http://scg.mit.edu

www.open-innovation.com
http://mass-customization.blogs.com
www.mcpc2011.com




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