Betreff:	[AISWorld] AMCIS2012 CFP: Customer Engagement in Virtual Communities and Virtual Worlds
Datum:	Mon, 6 Feb 2012 16:56:58 +0800
Von:	Christy Cheung <ccheung@hkbu.edu.hk>
Organisation:	Hong Kong Baptist University
An:	<aisworld@lists.aisnet.org>

AMCIS 2012

Track: Virtual Communities and Virtual Worlds

Mini-track: Customer Engagement in Virtual Communities and Virtual Worlds

18th Americas Conference on Information Systems (AMCIS 2012)
09 - 12 August 2011, Seattle, Washington, USA, http://amcis2012.aisnet.org/

Introduction:

The rise of new media channels during the last few years has changed the way consumers communicate and exchange information. Most major companies now build virtual communities and virtual worlds on blogs, Facebook Fan Pages, Twitter, Second Life, and the like in an attempt to manage customer relationships through consumer engagement and participation in these online social platforms. Customers can easily communicate their opinions, exchange product information, and rate companies and their offerings on online product-review communities. They can freely join their favorite online brand communities and engage in those communities through dynamic communication processes (e.g., providing comments on pictures and videos related to the brand or company). Consumers can even be involved in product development as developers solicit input from customers on blogs and virtual worlds. These behavioral expressions by customers reflect their engagement in virtual communities and virtual worlds.

Recently, customer engagement and participation in virtual communities and virtual worlds has become a subject of research in the IS area. The main purpose of this mini-track is to provide a forum for the exchange of research ideas and best practices related to customer engagement in these online social platforms. It also aims to raise awareness in terms of the latest trends and developments in virtual communities and virtual worlds, and address the challenges of encouraging and managing customer engagement in these platforms. This minitrack is open to all types of research, conceptual or empirical. Examples of possible topics of interest include (but are not limited to):

§ Models of customer engagement and participation in virtual communities and virtual worlds

§ User-generated content in virtual communities and virtual worlds

§ Electronic word of mouth and online brand reputation management in virtual communities and virtual Worlds

§ Customer engagement and marketing intelligence

§ Customer engagement and customer knowledge management

§ Customer engagement and prosumers

§ Customer relationship management (e.g., satisfaction, trust, loyalty) and customer engagement in virtual communities and virtual worlds

§ Social network analysis and customer engagement in virtual communities and virtual worlds

§ Platform differentiation and customer engagement effectiveness

§ Customer engagement in mobile social platforms

§ Legal and ethical aspects of customer engagement in virtual communities and virtual worlds

§ Future trends of customer engagement in virtual communities and virtual worlds

*Important Dates*
Mar 1, 2012: Deadline for paper submissions
April 2, 20012: Authors will be notified of acceptances on or about this
date
April 20, 2012: For accepted papers, camera ready copy due