---------- Forwarded Message ---------- Subject: CFP: Branding and Media Management Date: Fri, 7 Sep 2001 15:27:18 +0200 From: Bozena Izabella Mierzejewska Izabella.Mierzejewska@UNISG.CH To: ISWORLD@LISTSERV.HEANET.IE
Apologies for corrpostings.
JMM - The International Journal on Media Management opens new Call for Papers: http://www.mediajournal.org/netacademy/publications.nsf/all_pk/1930
Volume 3 ? Issue 4 ? 2001 Focus topic: Branding and Media Management (Media Products, Services and Companies)
Planned winter issue will be devoted to Branding and Media Management We are looking forward to your submissions of articles dealing with one of issues below:
Managing brand architectures Measuring brand values Strategic building of brands in the media industry New forms of brand building Brand management in media companies On-line branding Branding agencies Viral branding Products placement
Submissions of long articles (up to 5000 words), biref artilces (2500), research reports or case studies should be made by e-mail to media.editors@netacademy.org.
Deadline for submissions: 15 November 2001
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