-------- Forwarded Message -------- Subject: [AISWorld] Special Issue of JAMS on Technology & Marketing Date: Sat, 11 Jan 2020 18:21:53 +0000 From: Elena Karahanna ekarah@uga.edu To: aisworld@lists.aisnet.org aisworld@lists.aisnet.org
Dear colleagues:
The following special issue of the Journal of the Academy of Marketing Science on Technology and Marketing may be of interest.
Journal of the Academy of Marketing Science, 48:1, January 2020
Special Issue: Technology and Marketing
Issue Editors: Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna
Table of Contents
Editorial
The future of technology and marketing: a multidisciplinary perspective
Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna
Articles
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Ritu Agarwal, Michelle Dugas, Gordon Gao, P.K. Kannan
How artificial intelligence will change the future of marketing
Thomas Davenport, Abhijit Guha, Dhruv Grewal
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
Felipe Thomaz, Carolina Salge, Elena Karahanna, John Hulland
Personalized mobile marketing strategies
Siliang Tong, Xueming Luo, Bo Xu
The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew T. Stephen
The future of in-store technology
Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen, Jens Nordfalt
How legacy firms can embrace the digital ecosystem via digital customer orientation
Praveen K. Kopalle, V. Kumar, Mohan Supramanian
Commentaries
Technology-enabled interactions in digital environments: a conceptual foundation for current and future research
Manjit S. Yadav, Paul A. Pavlou
Explainable AI: from black box to glass box
Arun Rai
Elena Karahanna, Ph.D. Distinguished Research Professor & L. Edmund Rast Professor of Business Management Information Systems Department C413 Benson Hall | 600 S. Lumpkin St. | Athens, GA 30602
https://www.terry.uga.edu/directory/mis/elena-karahanna.html www.elenakarahanna.nethttp://www.elenakarahanna.net/
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