CALL FOR PAPERS
Communication, Interaction and Relationship Building
in a Networked Economy
Special Track at the Annual Conference of the European Academy of Management
17–20 May 2006, Norwegian School of Management, Oslo
http://www.euram2006.no
For more than a decade, the Internet has been transforming the ways in which businesses communicate with each
other and with their customers, investors and employees. Successful e-communication may sever linkages among
organizations and individuals, bringing together geographically dispersed and temporally disjointed participants.
This track addresses the question of how information technology can facilitate or enrich communication,
interaction and relationships among organizations and their stakeholders. Ideally, papers submitted to this track
encourage debate, dialogue and new thinking on the factors enabling and inhibiting the success of Internetmediated
business communication across Europe.

Full papers, work-in-progress papers and posters are invited that explore the following issues:
Corporate Web Sites
· WWW-mediated stakeholder relations
· Corporate self-presentation
· Employee and supplier intranets
· E-recruitment
Commercial Web Sites
· Electronic storefronts
· Service portals
· Auction sites
· Web personalization & customization
Online Advertising
· Banner ads
· Spam
· Viral marketing
· Search engine optimization
Electronic Customer Relationships
· Permission marketing
· E-loyalty programs
· Recommendation systems
· Customer knowledge management
Interpersonal Communication
· Corporate and personal e-mail
· Instant messaging
· Voice-over-internet protocol
· Consumer opinion Web sites
Social and Legal Issues
· Privacy concerns
· The digital divide
· Web literacy
· Policy issues

Submission Deadline: 15 January 2006 (see conference Web site for instructions)



TRACK CHAIRS
Dr Irene Pollach
irene.pollach@wu-wien.ac.at
Department of English Business Communication
Vienna University of Economics & BA

Dr Horst Treiblmaier
horst.treiblmaier@wu-wien.ac.at
Department of Information Systems
Vienna University of Economics & BA