July 4-7, 2013,
Taipei, Taiwan
Conference
Co-Chairs: Ming-Hui
Huang, A.
Parasuraman, and
Katherine N. Lemon
The 22nd
Frontiers in Service
Conference will be
July 4-7, 2013 in
Taipei, Taiwan,
hosted by the
College of
Management at the
National Taiwan
University. The
Frontiers in Service
Conference,
sponsored by
INFORMS, the
American Marketing
Association, the
University of
Maryland’s Center
for Excellence in
Service, the
National Science
Council, Taiwan, and
IBM, is the world’s
leading annual
conference on
service research and
management. It
attracts prominent
thought leaders and
industry experts
from around the
world to share
cutting-edge
knowledge and best
practices on how to
improve service
quality, enhance
service
productivity, and
foster service
innovation.
This year’s
conference will
cover a wide variety
of service topics,
and will especially
highlight the latest
thinking in IT
service. Of
particular interest
is research that
combines aspects of
information
technology, social
science, service
research, and
business. Case
studies by business
practitioners are
encouraged, and a
"Best Practitioner
Presentation" will
be awarded at the
conference.
Special
issue of Service
Science