Call for papers

Workshop AIM
3rd IT & Culture workshop
Monday June 3^rd, 2013- Paris Executive Campus- Rouen Business School
Social Networking Sites (SNS):
Issues and Perspectives

How do cultures influence the use of social networking sites at the individual and/or group level?
What are the effects of such use on organizations?

 Guest Speakers : Pr. Francis Jaureguiberry, Université de Pau and Pr. Moez Limayem, South Florida University

In partnership with the Association Information and Management (AIM), the MPW (Managing in a Pluricultural World) research group of Rouen Business School is organizing a workshop on SNS in its Parisian campus. This research event is opened to practitioners, researchers and teachers in all areas of management science. We believe that since Information Systems (IS) transcend the organization and affect all of its functions and aspects, it is totally appropriate to gather researchers from different fields in management who are sometimes investigating the same phenomenon while using different grids of analysis. The purpose of this third edition of the IT and Culture workshop is to bring together researchers from several disciplines to allow them to share their respective works on social media and cultures (national culture, professional culture, religious culture, IT culture, etc.).

 

Positioning

SNS, these social online platforms which are used by millions of people, started to grow in our private, personal sphere; it then gradually invaded our professional sphere. In a globalized world where knowledge and information have become a valuable currency, these websites are playing an increasingly important role in the social landscape and involve a true cultural revolution.

SNS provide to their users access to non-redundant information and new contacts, through weak ties (Granovetter, 1973). They allow people to develop virtual relationships with the members of an online community (Boyd and Ellison, 2007; Rosen, 2007; Donath, 2007; Zhao et al., 2008). They also have an impact at the macro level of analysis; for instance, they have been recognized as having played a significant role in the Arab world’s surge toward democracy (Maghrabi and Salam, 2001; Mlaïki, 2011). People and organizations must now manage their digital identity and increase their visibility through the web; they can do so through SNS (Cardon, 2008, George, 2009, Zhao et al., 2008) as they allow interpersonal (one to one) and also collective (communities of practice, working groups, friends) communication. Jauréguiberry and Proulx (2011) insist on the utilitarian dimension of SNS as they fulfill instrumental networking needs: they allow users to introduce themselves by only showing their best assets, as the purpose is to obtain valorizing recognition by other users. Voluntary usage discontinuance (Jauréguiberry, 2012) by some users, however, remains understudied. It may be an answer to information overload and to the need to master communication flows.

SNS may soon be considered as essential as means and support for knowledge management and knowledge diffusion in organizations (Boughzala and Limayem, 2009). Researchers have investigated the role of these platforms for promoting firms, their homebrand and their values (Poynter, 2004; Brown et al., 2007, Page, 2008; Langheinrich and Karjith, 2010, Girard et al., 2011). The capacity of these platforms for information dissemination allows firms to propose a new kind of marketing through the emergence of a new form of word of mouth ("e-word of mouth") (Trusov et al., 2009; Gregurec et al., 2009, Cao et al., 2009). Marketing professionals are developing new methods of communication (affinity-based marketing, viral marketing, geo-marketing, social gaming, social shopping, etc.) in order to create and to reinforce their relationships with customers.

SNS may also be considered as having some negative aspects such as the information overload they can be perceived as generating (Mlaiki et al., 2011) since they reinforce the “napoleon effect” (Kalika, 2007; Kalika et al., 2007): managers have to deal with an ever increasing number of communication media. We believe that some cultural aspects (IT culture, organizational culture, etc.) can lead individuals to better manage this information overload or learn to keep it under control. Another potential danger should also be reported here. The possibility of a complete disconnection from the real world by creating one’s own virtual life is a real concern for some users. These users may develop an addictive behavior and suffer from self-regulation problems (Rouis, Limayem and Sangari, 2011b, Soror, and Steelman Limayem, 2012) related to excessive use.

These elements raise many questions: what is the effectiveness of SNS in the field of marketing, human resource management, etc.? How can we deal with the legal issues related to these websites? What about one’s e-reputation? How can we adapt the use of these platforms to different cultural contexts in terms of marketing, this issue being more particularly acute in the case of multinational firms? How should we manage cultural (national, IT, corporate, generational, etc.) differences amongst users?

We are more particularly interested in the following issues:

- What roles do SNS play in the world (depending on different national cultures)?

- What is the impact of SNS on the construction of a transnational culture?

- Are these websites used in the same way (and for the same purposes) all over the world?

- Do organizations adapt their online discourse according to their audience’s culture (national, IT, etc.)?

- Do organizations adopt these websites in the same way while using them to communicate within and without the organization (communication strategy, corporate culture, etc.)?

- Do all individuals perceive SNS in the same manner and use them for the same reasons (individual culture and IT culture: Walsh, Kefi and Baskerville, 2010)?

- Could one foresee SNS usage discontinuance?

- How can one manage the information overload linked to SNS?

Some researchers have already investigated the impact of some cultural differences on SNS use (Vasalou et al., 2010, Kim et al., 2011, Chen and Tsoi, 2011, Yoo and Huang, 2011; Rouis, Limayem and Sangari, 2011a). Nevertheless, much remains to be done to investigate fully the linkages between users’ cultural differences and different possible usages of these platforms.

We propose, below, a list of themes that are coherent with our workshop topic. Of course, it is not an exhaustive list. Researchers should feel free to propose any work that somehow links SNS to culture. 

Suggested topics:

1. IT culture and SNS

2. National culture and SNS: usage and motivations

3. SNS as spaces to exchange and communicate with people from different cultures

4. SNS and consumption: a matter of culture?

5. SNS and e-commerce (e-marketing)

6. SNS and cultural industry (music industry, theater, arts, etc.).

7. SNS and self-promotion

8. SNS as a facilitator of political expression (freedom of expression)

9. SNS and e-identity

10. SNS and information overload: is the “Napoleon cake” getting thicker?

11. SNS and the development of social ties

12. SNS and co-creation of value

13. Collective decision-making: Wisdom of crowds, crowd-sourcing

14. SNS and political expression: a cultural issue?

Organizing committee:

-          Isabelle Walsh, Associate Professor, Rouen Business School,

-          Céline Davesne, Professor, Dean of Faculty, Rouen Business School,

-          Philippe Lafage, Affiliated professor, Rouen Business School.

-          Alya Mlaiki, ATER, EM Strasbourg Business School, Université de Strasbourg,

-          Gaetan Mourmant, Affiliated Professor, IESEG,

Scientific committee

-          Yehuda Baruch, Professeur, Directeur de la recherche, Rouen Business School,

-          Marc Bidan, Professeur, Université de Nantes,

-          François-Xavier de Vaujany, Professeur, Université Paris-Dauphine,

-          Henri Isaac, Maître de Conférences, Université Paris-Dauphine,

-          Francis Jaureguiberry, Professeur, Université de Pau,

-          Michel Kalika, Professeur, Université Paris-Dauphine,

-          Hajer Kefi, Maître de Conférences, HDR, Université Paris 5,

-          Moez Limayem, Professeur, Directeur du College of Business, South Florida University,

-          Magnus Mähring, Professeur, Stockholm School of Economics,

-          Nathalie Mitev, Professeur, London School of Economics,

-          Denise Potosky, Professeur, Penn State University,

-          Isabelle Walsh, Professeur associée, Rouen Business School.

Submissions

This workshop is open to all contributors interested in these transversal issues whether they are from the management science field of research (information systems, marketing, strategy, control, etc.) or from other scientific communities (computer science, sociology, economics, law, etc.). This event should be the occasion to enjoy knowledge sharing and conviviality.

All proposals must be original and have not been submitted to other conferences or journals. They will be blindly reviewed by at least two members of our scientific committee.

Three types of proposals are accepted:

• Research papers which aim to provide a significant contribution
• Work in progress which are not yet complete but are original and promising.
• Case studies which must be related to an original research and include teaching notes for teachers.

Proposals may be submitted in French or English and should be sent to: iwl@rouenbs.fr. Please indicate as subject of the email: “3^rd IT and Culture Workshop”.

Your file should be named as follows: name, followed by the first letter of your first name and extension .doc. For example, Max Weber will submit a file named weberm.doc.

 

The best papers, selected by the scientific committee, will be proposed for publication in a special issue of an international journal

 

The schedule is as follows:

- Intention to communicate: February 15, 2013

- Deadline for paper submissions : March 15, 2013

- Authors will be notified of acceptances on or about this date: April 20, 2013

- Finalized papers due: May 15, 2013

- IT Culture workshop in Rouen Business School, Paris Campus: June 3, 2013

Instructions for authors

 The paper should not exceed 8000 words approx... The text is single-spaced, use a 12 point font, use italics rather than underlining (except for URLs), and place all illustrations, figures, and tables in the appropriate places in the text rather than in the end. Pages should be numbered.

The cover page should include:

- The title of the article (Times 18 point font, bold),

- Authors’ names with their affiliation and email address (Times 14 point font, bold)

- An abstract of 500 words approx. (Times 12 point font)

- A list of 5 keywords (maximum).

The second page should only include the title, the abstract and key words without any further information

Papers should be submitted in .doc format

Following the article, please include:

- The references presented in alphabetical order (authors’ names)

- Appendix (methodological or other) designated by letters (A, B, etc.)

References

Boyd, D., Ellison, N., (2007), “Social networks sites: Definition, History and Scholarship”, Journal of Computer-Mediated Communication, Article 11, 13(1), http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html.

Boughzala I., Limayem M., (2009), “The new generation of knowledge management for the web 2.0 age: KM 2.0”, Encyclopedia of E-Business Development and Management in the Digital Economy, IGI Global Publishing.

Brown, J., Broderick, A.J., Lee, N., (2007), “Word of mouth communication within online communities: Conceptualizing the online social network”, Journal of Interactive Marketing, Vol.21, N°3, pp.2-20.

, Paper 291, http://aisel.aisnet.org/amcis2009/291

Di Pietro L., Pantano E., (2012), “Customer Centric Marketing Strategies: Social Networks as Innovative Tools for Customer Relationship Management” (January 2, 2012), available at SSRN: http://ssrn.com/abstract=1978421

Georges, F., (2009), « Représentation de soi et identité numérique. Une approche sémiotique et quantitative de l’emprise culturelle du web 2.0 Â», Réseaux, Vol. 2, N°154, pp.165-193

Girard, A., Fallery, B ., Rodhain, F., (2011), “L’apparition des medias sociaux dans l’e-GRH : Gestion de la marque employeur et e-recrutement Â», 16ème Congrès de l’AIM, 25 - 27 mai, Saint Denis, Ile de La Réunion.

Granovetter, M.S., (1973), “The Strength of Weak Ties”, American Journal of Sociology, N°78.

Gregurec I., Tomaš B., Ćorić A., (2011), “Word-of-Mouth Marketing within Social

Networking Sites”, Proceedings of the 22nd Central European Conference on Information and Intelligent Systems, September 21-23, 2011 pp.227-233.

Jauréguiberry F., Proulx S., (2011), Usages et enjeux des technologies de communication, érès édition, 144 p.

Jauréguiberry S., (2012), "Retour sur les théories du non-usage des technologies de communication", Connexions: communication numérique et lieu social (éds. S. Proulx et A. Klein), Namur, Presses universitaires de Namurn pp. 335-350.

Kalika M., (2007), « Du choix des médias en management d’un portefeuille de médias : la théorie du millefeuille Â» in : Dubois P.L., Dupuy, Y., (éd.), Connaissances et management, Hommage à Robert Reix.

Kalika M., Boukef Ch. N., Isaac H., (2007), « La théorie du millefeuille, de la non-substitution entre communications électroniques et face à face Â», Revue Française de Gestion, 33, n° 172, pp. 117-129.

Kim, Y., Sohn, D. and Choi, S.M., (2011), “Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students

Computers in Human Behavior, Vol. 27, N°1, pp. 365-372.

, Article in Press, available at: http://minu.me/3cbv (Retrived on November the 20th, 2010)

Maghrabi R. O., Salam A.F., (2011), « Social media, social movement and political change: The case of 2011 Cairo revolt”, International Conference on Information Systems, Shanghai.

Michael Trusov, Randolph E. Bucklin, & Koen Pauwels (2009), “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site”, Journal of Marketing, Vol. 73, pp. 90–102.

Mlaiki,A.;  Kefi, H. et Kalika, M. (2013), "Facteurs psychosociaux et continuité d'utilisation des réseaux sociaux numériques: Le cas de Facebook", Revue Recherches en Sciences de Gestion, à paraître.

Mlaïki, A., (2012), “Mister President Facebook is watching you! Revolution 2.0: l’exemple tunisien”, RiMe, n. 6, Juin, pp. 811-822,

http://rime.to.cnr.it/2012/RIVISTA/N6/2011/abstract/Mlaiki.pdf

Mlaïki A., Kalika M., Kefi H., (2011), « Facebook encore …encore! Rôle de l’affect, de l’habitude et de la surcharge informationnelle dans la continuité d’utilisation des RSN Â», Colloque de l’AIM, Saint Denis, Ile de La Réunion.

Poynter, R., (2008), “Facebook: the future of networking with customers”, International Journal of Market Research, Vol.50; N°1, pp.741-755. 

Rosen, C., (2007), “Virtual friendship and the new narcissism”, The New Atlantis, pp.15-31, www.The NewAtlantis.com.

Rouis S., Limayem M., Sangari E. –S. (2011^a), « Social media and students’ achievement: the role of culture and personality Â», Proceedings of Annual Conference of the Association of Marketing Science (AMS).

Rouis S., Limayem M., Sangari E. –S. (2011^b), « Impact of Facebook usage on students’ academic performance: role of self-regulation and trust Â», Electronic Journal of Research in Educational Psychology, 9, n° 3, pp. 961-994.

Soror A., Steelman Z., Limayem M., (2012), “Discipline yourself before life disciplines you: Deficient self-regulation and mobile phone unregulated use”, Proceedings of Hawai International Conference on System Sciences (HICCS – 44).

Tsoi H. K., Chen L., (2011), « From Privacy Concern to Uses of Social Network Sites: A Cultural Comparison via User Survey Â», IEEE International Conference on Privacy, Security, Risk, and Trust, and IEEE International Conference on Social Computing, p. 457- 464.

Vasalou A., Joinson A. N. and Courvoisier, D. (2010),” Cultural differences, experience with social networks and the nature of “true commitment” in Facebook”. International Journal of Human-Computer Studies, 68, pp. 719 – 728, http://luminainteractive.com/pdfs/facebook_ijhcs10.pdf

Walsh, I., Kefi, H., Baskerville, R., (2010), “Managing culture creep: toward a strategic model of user IT culture”, Journal of Strategic Information Systems, Volume 19, N°4, Décembre 2010, pp. 257-280.

Yoo S. J., Huang W.- H. D. (2011), “Comparison of Web 2.0 Technology Acceptance Level based on Cultural Differences”, Educational Technology & Society, 14 N° 4, pp. 241–252.

Zhang W., Johnson T. J., Seltzer T., Bichard S. L., (2010), “The Revolution Will be Networked: The Influence of Social Networking Sites on Political Attitudes and Behavior”, Social Science Computer Review, Vol. 28, N°1, pp.75-92.

Zhao, S., Grasmuck, S., and Martin, J., (2008), “Identity construction on Facebook: Digital empowerment in anchored relationships”, Computers in Human Behavior, 24, pp.1816-1836.

 

Isabelle WALSH, PhD

Associate Professor

Facilitator of the MPW (Managing in a Pluricultural World) Research Group 
Tel. : +33 (0)661195809
www.rouenbs.fr

http://www.rouenbs.fr/fr/corps-professoral/les-departements-pedagogiques/langues-cultures-et-societe/1433?L=iwl@first