-------- Original-Nachricht -------- Betreff: [isworld] Call for Papers JoSIT Datum: Thu, 4 Sep 2008 08:01:25 +0800 Von: Craig STANDING c.standing@ecu.edu.au Antwort an: Craig STANDING c.standing@ecu.edu.au An: AISWORLD Information Systems World Network isworld@lyris.isworld.org
Call for Papers
Journal of Systems and Information Technology (JoSIT)
(Emerald Publishing)
http://www.emeraldinsight.com/info/journals/jsit/jsit.jsp http://www.emeraldinsight.com/info/journals/jsit/jsit.jsp
Special Issue on Green Marketing in Business to Business Marketing and New Media
Special Issue Editor: Heikki Karjaluoto
The special issue will focus on green marketing in the business-to-business context with a special emphasis on new media. Corporations often lack a uniform green marketing strategy, especially in the integration of various marketing communications instruments and new media. Green values are usually flashed in the corporate newsletters and public relations but are often nonexistent in other instruments such as personal selling. Given the pressure to pursue social responsibility strategies like green marketing, this topic clearly deserves fresh contributions in the form of both conceptual and empirical studies. It is also hypothesized that business-to-business customers are placing more emphasis on green values in their buying decisions, but as yet little empirical evidence concerning the success of green marketing arguments is available.
Target topics that are relevant to this special issue of JoSIT include but are not limited to:
Green marketing and corporate social responsibility strategy
Integrated marketing communications in the B2B sector
The utilization of new electronic channels in B2B marcom
The role of trade fairs and exhibitions in marcom
The integration of personal selling to marcom
Conceptualization of green marketing
The measurement of green values among customers
Scale development studies on green marketing values
The impact of green values on buying decisions
The role of green values in customer value creation
Utilitarian values vs. green values in buying decisions
Green IT and marketing communications
New media and green marketing
Publication Guidelines
All papers will undergo a blind refereeing process by at least two referees.
Timeline:
Submission deadline: 30th April 2009
Reviews returned: June 30th, 2009
Resubmission of papers: August 15th
Final decision: August 31st, 2009
Publication: Autumn 2009
All submissions must be original works which have not appeared elsewhere and which are not being considered for publication with another journal. As the reviewing process will be conducted anonymously, please do not include your name(s) on the submission. Contributors are encouraged to send their papers by email to:
Professor of Marketing, Heikki Karjaluoto
Guest Editor - Journal of Systems and Information Technology
Email: heikki.karjaluoto@econ.jyu.fi mailto:heikki.karjaluoto@econ.jyu.fi
School of Business and Economics
University of Jyväskylä
Finland
This e-mail is confidential. If you are not the intended recipient you must not disclose or use the information contained within. If you have received it in error please return it to the sender via reply e-mail and delete any record of it from your system. The information contained within is not the opinion of Edith Cowan University in general and the University accepts no liability for the accuracy of the information provided.
CRICOS IPC 00279B
The AISWorld LISTSERV is a service of the Association for Information Systems (http://www.aisnet.org). To unsubscribe, redirect, or change subscription options please go to http://lyris.isworld.org/. You are subscribed to AISworld as: neumann@wu-wien.ac.at. Each Sender assumes responsibility that his or her message conforms to the AISWorld LISTSERV policy and conditions of use available at http://lyris.isworld.org/isworldlist.htm.