---------- Forwarded Message ---------- Subject: Intl Jnl of Electronic Commerce, Vol.5, #3, Spring 2001 Date: Tue, 10 Apr 2001 11:39:25 -0400 From: Louise Decker ldecker@mesharpe.com To: ISWORLD@LISTSERV.HEANET.IE
CONTENTS
IJEC International Journal of Electronic Commerce Spring 2001, Volume 5, Number 3
P.K. Kannan, Guest Editor Introduction to the Special Issue: Marketing in the E-Channel 3
Brian T. Ratchford, Debabrata Talukdar, and Myung-Soo Lee A Model of Consumer Choice of the Internet as an Information Source 7
Amit Bhatnagar and Purushottam Papatla Identifying Locations for Targeted Advertising on the Internet 23
Jong Woo Kim, Byung Hun Lee, Michael J. Shaw, Hsin- Lu Chang and Mathew Nelson Application of Decision-Tree Induction Techniques to Personalized Advertisements on the Internet Storefronts 45
P.K. Kannan and Praveen K. Kopalle Dynamic Pricing on the Internet: Importance and Implications for the Consumer Behavior 63
Roland T. Rust and Katherine N. Lemon E-Service and the Consumer 85
Sridhar Balasubramanian and Vijay Mahajan The Economic Leverage of the Virtual Community 103
Thomas W. Miller and Peter R. Dickson On-Line Market Research 139
Xianjun Geng, Maxwell B. Stinchcombe, and Andrew B. Whinston Radically New Product Introduction Using On-line Auctions 169
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