-------- Original-Nachricht -------- Betreff: [WI] CfP: Electronic Markets Vol. 19, No. 2 - Focus Theme Section on eCRM (Reminder) Datum: Fri, 8 Aug 2008 09:43:35 +0200 Von: Volker Schmelich schmelich@wifa.uni-leipzig.de An: wi@aifb.uni-karlsruhe.de
Dear colleagues,
Apologies if you receive this more than once. We would like to draw your attention to our recent call for papers for the upcoming issue Vol. 19, No. 2 of Electronic Markets with a focus theme section on "Electronic Customer Relationship Management". The CfP is attached below.
We cordially invite original research contributions to the focus theme or to general research on electronic markets from all potential authors. Please feel free to forward this e-mail to interested colleagues.
If questions arise regarding the submission deadline or potential topics please contact the editors (editors@electronicmarkets.org).
With best regards, Volker Schmelich
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Call for Papers for the focus theme section on
"Electronic Customer Relationship Management"
of Electronic Markets - The International Journal
Guest Editors of the focus theme section: Nicholas C. Romano, Jr. (Oklahoma State University, USA), Jerry L. Fjermestad (New Jersey Institute of Technology, USA), Lutz M. Kolbe (University of Goettingen, Germany).
The CfP is available Online at http://tinyurl.com/5es85a
Commerce in electronic markets (eCommerce) remains a significant, pervasive phenomenon for enterprises, customers, governments and consumer advocacy watchdogs. Three important relationships in electronic markets include: between enterprises and customers (B2C); among enterprises (B2B); and among customers (C2C). Additional relationships between governments (G2G), enterprises (G2B) and customers (G2C) become more important as electronic markets and eGovernment mature and legislation, regulation and oversight increase. Fundamentally eCRM (from the customer perspective) concerns attracting and keeping "Economically Valuable" customers and repelling and eliminating "Economically Invaluable" ones. Electronic markets are evolving from "first order" transactional value exchanges through "second-order" informational value exchanges into "third-order" relational value exchanges. These relational value exchanges are central to success and competitive advantage for firms and customers that engage in eCommerce. This focus theme addresses those value exchanges that address customers and enterprises. We particularly invite papers that address relational value exchanges, practitioner case studies and demonstrations (with strong theoretical foundations) and collaborative eCRM in electronic markets.
Potential topics include, but are not limited to:
* Topic 1. eCRM in Electronic Markets - How will eCRM continue to emerge in electronic markets? - Will the balance of power between suppliers and buyers shift? - Who will benefit most from changes to electronic market structures?
* Topic 2. eCRM Relational Value Exchanges in Electronic Markets - Theoretical Foundations - Empirical Studies - Affective and Cognitive aspects of value exchanges
* Topic 3. Collaborative eCRM in Electronic Markets - How can Collaborative and Social Technologies of Web 2.0 play a role? - Customer partnership in Product Design and Innovation. - What types of cooperative norms will develop within eCRM virtual communities?
* Topic 4. eCRM and Personalization in Electronic Markets - Levels of personalization in eCRM - Relationship of personalization to Privacy and Security - Mass customization versus Individual personalization
* Topic 5. Case Studies and Demonstrations of 'Real World' eCRM Applications - NOTE: It is critical that these have a strong theoretical foundation. - Practitioner case studies are especially welcome.
* Topic 6. Economic aspects of eCRM within Electronic Markets - What is the ROI of eCRM? How can it be measured? - What are the typical expense and profit factors for an eCRM business case?
How can particularly qualitative metrics be applied to convince management? - Customer Value-added Measurement Instrument development and validation - Instruments and Frameworks for Measurement of eCRM Economic Performance
Additional topic suggestions are welcome. All papers will be peer reviewed and should conform to Electronic Markets publication standards (see http://www.electronicmarkets.org/authors). Methodological and theoretical pluralism (empirical or theoretical work, qualitative research, design science, prototypes ...) is welcomed by the journal.
Abstracts should be sent to Electronic Markets prior to the submission deadline, preferably by 11. August 2008. Full papers are invited to be submitted by 08. September 2008. All papers must be original, not published or under review elsewhere. If you would like to discuss any aspect of the focus theme section, please contact the Editor for the focus theme section.
Contact address: nicholas.romano@okstate.edu or editors@electronicmarkets.org
Final papers must be submitted via our electronic submission system. Instructions are available at http://www.electronicmarkets.org/authors.
Important deadlines: Submission deadline: 08. September 2008 Acceptance decision: 19. December 2008 Issue: Vol. 19, No. 2, May 2009
============================================================ Electronic Markets - The International Journal ============================================================ Editor-in-Chief: Prof. Dr. Hubert Oesterle, University of St. Gallen, Switzerland Executive Editor: Volker Schmelich, University of Leipzig, Germany
Editorial Office: Electronic Markets - The International Journal c/o Information Systems Institute, University of Leipzig 04109 Leipzig, Germany Phone +49 341 9733600, Fax +49 341 9733612 eMail editors@electronicmarkets.org Web http://www.electronicmarkets.org
Electronic Markets is a leading scientific journal for advancing the understanding and practice of Electronic Markets; it is published quarterly (Print and Online) by Springer (ISSN: 1019-6781 (Paper) 1422-8890 (Online)).
(c) 2008 Electronic Markets
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