Special Issue On Smart Mobile Media Services (SMMS) International Journal of E-Business Research

 

Submission Due Date: August 31st, 2011


Introduction

Smart Mobile Media Services (SMMS) strategies are being increasingly adopted by major global organisations such as KFC, Starbucks, Microsoft, McDonalds, Coca-Cola, and Procter & Gamble. The impetus for these SMMS centred strategies is largely being driven by increasing consumer interest and demand for new services and applications for their Smart Mobile Media Devices (SMMD). The deployment of Smart Mobile Media Devices (SMMD) by companies such as Apple, Nokia, HTC, and recently Google, is growing exponentially. Over 1.2 billion SMMD were sold globally in 2009. Gartner predicts that this dramatic growth will increase SMMD sales revenue to US$191 billion by 2012.

Objective of the Special Issue

Smart Mobile Media Devices (SMMD) integrate many of the functions that previously required numerous technological artefacts. SMMD provide a broad range of services to their users including phone, SMS, MMS, GPS navigation, cameras, digital format music players/recorders, access to local and web based radio stations, email, Internet access, together with pre-loaded and web based gaming applications. Through commercial services such as Apple’s App store and Blackberry’s App World, there is also an ever increasing range of downloadable free/fee based applications and entertainment available, including applications which support referencing, decision support, content and information feeds. Such technologies are also becoming increasingly important in leveraging wireless e-commerce and supply chain management. Furthermore, with such devices incorporating network technologies such as Bluetooth and Wireless Local Area Networks (WLAN), they facilitate the connection of heterogeneous systems. Thus, context aware applications, where context information is used for the consumers benefit, are becoming increasingly popular. These context aware Smart Mobile Media Service (SMMS) create enormous potential for personalised location based services and marketing.

Mobile Internet is predicted to reach 22% of European mobile consumers by the end of 2010 and the provision of Smart Mobile Media Services (SMMS) is expected to grow significantly over the next few years. In order to better understand and improve how consumers use Smart Mobile Media Services (SMMS), the field is in need of new or refined concepts and theories, as the increased mobility of consumers violates many of the assumptions traditionally associated with IS use. Research focusing on consumers at different stages of mobile data services adoption is in its nascent stage and a greater understanding of consumer adoption motivations for SMMS is needed.

Mobile (m-) commerce has the potential to transform industry structures and competitive dynamics. Organisations need to plan ahead and start integrating mobile applications and services into their overall business strategy. Research needs to be conducted to understand how commercial organisations can engineer business processes to create sustainable, revenue generating business models, while providing products and services at affordable prices, as demanded by increasingly mobile consumers. Furthermore, the demand for trusted and secure m-payments for consumers using Smart Mobile Media Services (SMMS) has also reinforced the need for organisations and global banking institutions to deliver a model of m-payment widely acceptable to consumers.

>From an infrastructural perspective, existing 3G mobile networks cannot support increasingly sophisticated voice and data services such as Voice over IP (VoIP), video streaming, music and movie downloads, mobile TV and  mobile (m-) commerce. Initial results from the deployment of Long Term Evolution Advanced (LTE+) 4G networks in Stockholm, indicate that LTE+ should significantly improve quality, efficiency, security, and privacy, while substantially lowering the cost of delivering Smart Mobile Media Services (SMMS). LTE+ is an all-IP multimedia service designed to bring the desktop experience directly to mobile devices by handling sophisticated data and multimedia services in an integrated mobile and fixed communications network. LTE+ will enable device manufacturers, software developers, and wireless carriers to explore new mobile-Internet based multimedia devices and deliver enhanced Smart Mobile Media Services. However, further research is required to develop suitable infrastructures and standards for Smart Mobile Media Services.


Recommended Topics

Scholars are invited from a broad range of disciplines to submit to this special issue. Papers may encompass theoretical analysis, modeling, simulation, and empirical studies on Smart Mobile Media Services (SMMS). Special topics of interest include, but are not limited to, the following:

• Adoption and diffusion of SMMS
• Applications of SMMS in voluntary, regional, and community settings
• Business models for SMMS
• Business process implications for implementing SMMS
• Dynamic data mining architectures to support profiling for SMMS
• Infrastructures and standards for SMMS
• Innovative and integrative applications for SMMS
• Legal, ethical and trust issues associated with SMMS
• Secure biometric authentication and verification for SMMS
• User developed SMMS

Submission

Researchers and practitioners are invited to submit papers for this fast track special theme issue on Smart Mobile Media Services on or before August 31st, 2011. All submissions must be original and may not be under review by another publication. INTERESTED AUTHORS SHOULD CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at http://www.igi-global.com/Files/AuthorEditor/guidelinessubmission.pdf.  All submitted papers will be reviewed on a double-blind, peer review basis. Papers must follow APA style for reference citations.

Important Dates
Submissions due: August 31st, 2011
Reviews to authors: September 30, 2011
Revised manuscripts due: October 30, 2011

All submissions and inquiries should be directed to the attention of:

Aidan Duane
Philip O’Reilly
Guest Editors
International Journal of E-Business Research
E-mail: aduane@wit.ie or Philip.OReilly@ucc.ie

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