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Subject: Journal of Electronic Commerce Research: VOL. 2, NO. 4, 2001 Date: Thu, 29 Nov 2001 15:41:28 -0800 From: "Melody Kiang, Ph.D." mkiang@CSULB.EDU To: ISWORLD@LISTSERV.HEANET.IE
Dear Colleagues,
On behalf of the the Journal of Electronic Commerce Research, I am pleased to announce that Vol. 2, Number 4, 2001 issue of JECR is now available at the journal's improved web site at: "http://www.csulb.edu/journal".
The issue includes the following four articles:
The first paper entitled “E-COMMERCE SYSTEMS SUCCESS: AN ATTEMPT TO EXTEND AND RESPECIFY THE DELONE AND MACLEAN MODEL OF IS SUCCESS,” proposes an extended and comprehensive e-commerce model by respecifying the Delone and Maclean model of IS success. Effort is made to retain as much as possible the richness of the D&M model while at the same time allowing ways to capture the peculiar nature of e-commerce systems. The authors propose Customer E-commerce Satisfaction (CES) as a dependent variable to e-commerce success and define and discuss its relationships with e-commerce system quality, content quality, use, trust and support. Further research into developing, validating and empirically testing the model is also proposed.
The second paper entitled “DIFFERENTIAL EFFECTS OF PRODUCT CATEGORY ON SHOPPERS’ SELECTION OF WEB-BASED STORES: A PROBABILISTIC MODELING APPROACH,” analyzes the probability of buying products from a particular online store given a set of alternative vendors. The authors use a multinomial logit choice model to analyze experimental data of consumer choice in two product categories - books and computers, each of which represents goods that differ along the risk dimension. Their findings indicate the existence of differences in terms of the dimensions considered by consumers when buying high- vs. low-risk goods. Most notably, when purchasing computers online, aspects of uncertainty and risk are more salient than when purchasing books online. The authors also discuss the implications of these findings and areas for future research.
The third paper entitled “A FRAMEWORK FOR ANALYZING THE POTENTIAL BENEFITS OF INTERNET MARKETING,” reviews benefits of online marketing along three channel functions (communication, transaction, and distribution) and identifies factors that affect the use of online marketing approach. The authors contend that product characteristics play a major role in the successfulness of Internet marketing. A framework is proposed to help evaluate the chance for a company to succeed in e-commerce. Data of failed e-tailers in the last two years were collected and analyzed using the proposed framework.
The fourth paper entitled “STRATEGIES FOR COMPETITIVE ADVANTAGE IN ELECTRONIC COMMERCE,” uses McCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internet companies that respond to the five competitive forces and thereby achieve a competitive advantage. The author’s contention is that as e-businesses shift their focus from building a customer base to increasing revenue growth and profitability, they should re-evaluate their current business strategies, if any, and develop strategies that provide a clear path to profitability. By addressing the need for unique strategies for different Internet companies, the author also provides additional insight into the importance of market-specific differences (differentiated vs. commodity goods markets) in developing e-business strategies that contribute to increased profit.
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