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CALL FOR BOOK CHAPTERS
Cross-Border E-Commerce Marketing and Management
Edited by Md. Rakibul Hoque & Ed Bashaw
(Emporia State University, USA)
To be published by IGI-Global in 2020
Proposals Submission Deadline: November 15, 2019
Introduction
With the advancement in globalization, the internet connectivity,
international payment system, logistics and shipping process, the
cross-border e-Commerce industry has been thriving fast since the
establishment of China based e-Commerce site knows as Alibaba.com
in 1999.
The most common reason that the consumers purchase from
cross-border
e-Commerce sites is that unavailability of specific products and
services
in their home countries. About 67% of the global consumers
reported that
they purchase from foreign online vendors on the e-Commerce sites
because
of having lower price outside their country. And while comparing
the
cross-border purchase of tangible goods and services, the report
shows that
about 12% and 50% of the global purchases occur on the e-commerce
platforms.
This book would bring the perspectives, issues, reviews and case
studies
that are contemporary and specific to cross-border e-Commerce
industry. In
this process, the book proposes for incorporating the chapters
that would
enhance knowledge of the stakeholders of cross-border e-Commerce.
The book
would start with providing an overview of the inception of the
cross-border
e-Commerce industry and its future. As the regulations, policies,
taxation
system, degree of technology integration, law and logistic
frameworks vary
from jurisdiction to jurisdiction, this book would cover their
impacts on
the cross-border e-Commerce consumers’ motive, suppliers, pricing,
custom
clearance, and marketing strategies. Moreover, the existing
theoretical
studies on the cross-border e-Commerce would be reviewed.
Furthermore, the
framework and facilities needed for developing a digital logistic
system
would be discussed. This book would also provide a guideline on
how to
launch a cross-border business and conduct digital marketing
targeting the
international online consumers and finally end with some case
studies on
how the artificial intelligence, drop-shipping idea and the mega
project
like One Belt and One Road initiative by China are facilitating
the growth
of cross-border e-Commerce industry.
Recommended Topics
• Cross-Border E-Commerce: Concept, Trend, Theory and Policy
• Cross-Border E-Commerce Business Models
• Building Cross-Border E-Commerce Site
• Marketing and Advertising in Cross-Border E-Commerce
• Digital Marketing
• Supply Chain in Cross-Border E-Commerce
• International Digital Trade and Customs
• Cross-Border E-Commerce Payment Systems
• Cross-Border E-Commerce Security and Fraud Issues and
Protections
• Global Brand and Global Customers
• Ethical, Social and Political Issues in Cross-Border E-Commerce
• Big Data, Artificial Intelligence and the Internet of Things in
Cross-Border E-Commerce
• Social Network and Social Commerce
• One Belt One Road and Cross-Border E-Commerce
Submission Procedure
Researchers and practitioners are invited to submit on or before
*November
15, 2019*, a chapter proposal of 1,000 to 2,000 words clearly
explaining
the mission and concerns of his or her proposed chapter. Authors
will be
notified by *November 29, 2019* about the status of their
proposals and
sent chapter guidelines. Full chapters are expected to be
submitted by
*November
30, 2019*, and all interested authors must consult the guidelines
for
manuscript submissions at
http://www.igi-global.com/publish/contributor-resources/before-you-write/
prior to submission. All submitted chapters will be reviewed on a
double-blind review basis. Contributors may also be requested to
serve as
reviewers for this project.
Note: There are no submission or acceptance fees for manuscripts
submitted
to this book publication, Cross-Border E-Commerce Marketing and
Management.
All manuscripts are accepted based on a double-blind peer review
editorial
process.
All proposals should be submitted through the eEditorial
Discovery®TM
online submission manager.
Please view the CFC here:
https://www.igi-global.com/publish/call-for-papers/call-details/4450.
Publisher
This book is scheduled to be published by IGI Global (formerly
Idea Group
Inc.), publisher of the "Information Science Reference" (formerly
Idea
Group Reference), "Medical Information Science Reference,"
"Business
Science Reference," and "Engineering Science Reference" imprints.
For
additional information regarding the publisher, please visit
www.igi-global.com
<https://www.igi-global.com/publish/call-for-papers/call-details/www.igi-global.com>.
This publication is anticipated to be released in 2020.
Important Dates
*November 15, 2019:* Proposal Submission Deadline
*November 29, 2019:* Notification of Acceptance
*November 30, 2019:* Full Chapter Submission
*January 13, 2020:* Review Results Returned
*February 24, 2020:* Final Acceptance Notification
*March 9, 2020:* Final Chapter Submission
For Enquiries: Please contact the editor: Md. Rakibul Hoque at
*rakibul@du.ac.bd
*
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