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       The Fourth IEEE International Workshop on
        “Service Science and Systems” (SSS 2011)

            In conjunction with COMPSAC 2011
               Munich, Germany, July 18-22
http://compsac.cs.iastate.edu/workshop_details.php?id=31&y=
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Goal of the Workshop
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Service sector forms a growing portion of world economy, accounting at
the moment under 50% and around 70% of the total value adds in the
developing and developed countries, respectively. Yet, this sector is
still lagging behind other industry sectors, such as manufacturing, in
terms of overall productivity. The advent of the Internet shortens the
distance between service providers, service suppliers, service
consumers which, coupled with the ever-increasing computing power, has
become a key driver in brewing a new wave of business and technical
models, promising to boost the productivity in the service sector.

A full End-to-End (E2E) service cycle covers stages of service
creation, marketing, delivery and management. It is only recently that
the importance of examining the scale, complexity and interdependence
of service systems, in the lights of globalisation, demographic
changes and technology developments, have been highlighted, calling
for actions from education, research, business and government alike. A
first symposium on “Service Science, Management and Engineering” and a
first international conference on service science were held in
Cambridge (2007) and Beijing (2008) respectively.

Service science is still in its infancy, existing main driving forces
in this area are from traditional hardware and software vendors who,
while possessing tremendous knowledge and experience in computing, are
restricted in the width and depth of visions in service applications.
This workshop intends to fill the gap; in particular, it examines key
stakeholders in the service cycles and sees how modern technologies
can help boost productivity of the stakeholders.

Following the successful running of BINDIS’08,  BINDIS’09 and
BINDIS’10 that were held in Turku, Seattle and Seoul, we now continue
to run the fourth in a series in Munich, Germany, 2011. This year, we
also change the workshop title, in response to growing interests from
participants in the previous workshops.

The workshop will act as a unique forum to
• Review key stakeholders, activities in service cycles,
• Identify relevant modern technologies that can help promote service cycles,
• Examine novel service systems and applications in a variety of
service industries.

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Theme and Scope of the Workshop
-------------------------------

The workshop will bring together researchers and practitioners to
share research results, advances and practical experience related to
service science and systems, with focus on tackling barriers towards
maintainability, scalability, reliability, interoperability,
comprehensibility, usability, controllability, sustainability,
profitability and productivity in the service cycles. Topics of
interest include, but are not limited to:
• Service creation
	o SaaS, PaaS, IaaS
	o Service repository and reuse
	o Service oriented architecture, analysis and design
	o Service conceptual modelling, composition and orchestration
• Service marketing
	o Market detection and segmentation
	o Demand forecasting and resource planning
	o Service directory, semantics, pragmatics, markup and matchup
	o Economic models for service market
• Service delivery and management
	o Service-level agreement and optimisation
	o Automated customer service
	o Workflow and service chain management
	o Green computing and facilities management
• Industrial service applications
	o Hospitality, professional services, outsourcing, public services, etc.
	o Consumers applications, enterprise applications
	o Approximate algorithms for real-time applications
	o Service standardization

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Program Committee
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Ezendu Ariwa, London Metropolitan University, UK
Lianne Bodenstaff, University of Twente, The Netherlands
Darek Ceglarek, University of Warwick, UK
Shu-Ching Chen, Florida International University, USA
Xiaochun Cheng, Middlesex University, UK
Tang Loon Ching, National University of Singapore, Singapore
Nam Wook Cho, Seoul National University of Technology, Korea
Shuo-Yan Chou, National Taiwan University of Science and Technology
Jen-Yao Chung, IBM Research, USA
Raymond P. Fisk, Texas State University, USA
Genady Grabarnik, IBM Research, USA
Remigijus Gustas, Karlstad University, Sweden
Sandeep Karamongikar, Infosys Technologies, India
Kwang-Jae Kim, Pohang University of Science and Technology, Korea
Yang Li, BT Research & Technology, UK
Xiaodong Liu, Napier University, UK
Zongwei Luo, Hongkong University, China
Daihwan Min, Korea University, Korea
David Mulligan, National University of Ireland (Galway), Ireland
Andy Neely, Cambridge University, UK
Christos Nikolaou, University of Crete, Greece
William Song, Durham University, UK
Daoping Wang, University of Science and Technology Beijing, China
Hongbing Wang, Southeast University, China
Jijiang Yang, Tsinghua University, China
Kun Yang, Essex University, UK
Wan Chul Yoon, KAIST, Korea
Muhammad Younas, Oxford Brookes University, UK
Ming Yu, Tsinghua University, China
Lin Zhang, BeiHang University, China
Yong Zhang, Tsinghua University, China

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Important Dates
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March 1, 2011		Deadline for paper submission
April 8, 2011		Decision notification (electronic)
April 30, 2011		Camera-ready copy and author registration due

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Submission and Review
---------------------

Original papers will be considered. All submitted papers will be
reviewed by the program committee according to its originality,
significance, correctness, presentation, and relevance. We encourage
authors to present position papers on practical studies and
experiments, critiques of existing work, emerging issues, and novel
ideas under development.

Both draft and camera-ready papers must be submitted electronically
via the SSS 2011 Submission Page (TBA). Manuscripts will be limited to
six pages for regular/invited paper, four pages for short paper, two
pages for fast abstract and position statement including all figures,
tables, and references. Extra page charges apply. Please consult
COMPSAC Paper Submission page for proper naming convention. The format
of submitted papers must follow the IEEE conference proceedings
guidelines (i.e., 8.5" x 11", Two-Column Format (PDF, DOC); Layout
Guide (PDF, DOC)).

All accepted papers will be published in the electronic conference
proceedings by the IEEE Computer Society, indexed through INSPEC and
EI Index (Elsevier's Engineering Information Index), and automatically
included in the IEEE Digital Library. At least one of the authors of
each accepted paper must register as a full participant of COMPSAC for
the paper to be included in the proceedings. Each accepted paper must
be presented in person by an author.
Authors of a selection of best papers from SSS 2011 will also be
invited to submit extended versions of the papers to a special issue
of a major international journal.

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Workshop Co-Chairs
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Dr. Yang Li
British Telecom, UK
Email: yang.li@bt.com

Prof. Jijiang Yang
Tsinghua University, China
Email: yangjijiang@tsinghua.edu.cn

Prof. Kwang-Jae Kim
Pohang University of Science and Technology, Korea
Email: kjk@postech.ac.kr

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