-------- Original-Nachricht -------- Betreff: [AISWorld] CFP: IT's Promise for Emerging Markets, Cutter IT Journal, July 2010 Datum: Fri, 2 Apr 2010 16:27:37 +1100 Von: San Murugesan san@computer.org An: aisworld@lists.aisnet.org CC: san1@internode.net
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*CUTTER IT JOURNAL, July 2010* * *
*_Call for Papers_*
*IT's Promise for Emerging Markets*
*San Murugesan, Guest Editor*
*Abstracts Due: 20 April 2010*
Articles Due: 28 May 2010
Emerging markets -- which account for two-thirds of the world's population and over 20% of the world's GDP -- are attracting significant interest among the IT industry, businesses and researchers. According to Wikipedia, "Emerging markets are nations with social or business activity in the process of rapid growth and industrialization" [1]. Currently, there are over 25 emerging markets in the world. China, India, Indonesia, Brazil and Russia are the five biggest emerging markets with others including Mexico, Argentina, South Africa, Poland, Turkey, and South Korea.
Emerging markets are bigger than most people realize -- in their size, population and market potential. Antoine W. van Agtmael, an investment manager and author of "The Emerging Markets Century: How A New Breed of World-Class Companies Is Over Taking The World," argues that the world's center of gravity is already tipping in favor of the emerging economies [2]. They represent a diverse group of societies located around the globe, and are restructuring their economies for growth and further development. They are increasingly using IT services, and each of them is important as an individual market. The combined effect of the group as a whole has significant impact on the IT sector and profession. IT has huge potential to leverage the emerging markets in several areas -- education, heath care, business, economic and human development, and government.
Furthermore, new opportunities exist for both the IT industry and the emerging markets to embrace each other -- in terms of how IT can help address real problems faced by emerging economies as well as how emerging markets can embrace IT to improve their quality of life, and their economic and social status. The collaboration of IT and emerging markets presents new opportunities from which both sides can benefit significantly.
Doubt remains regarding how much influence IT can have on the standard of living in these countries, although industries such as banking, health care, education and commerce are already benefiting from innovative IT services that allow them access to previously unaccessed vital information. For instance, although Internet access in the small African nation of Zimbabwe is hardly adequate, small business owners are considering mobile commerce. As mobile communication networks have expanded to a large part of the emerging markets, many people, including the illiterate and poor, are now using mobile phones and innovative applications that are emerging in areas such as business, payment, health care and entertainment. Access to the Internet through smart mobile phones and low-cost netbook computers [3] is supporting a dramatic transformation in emerging markets.
The IT industry, IT professionals, and researchers have begun to examine and explore how they can seize the opportunities that emerging markets present as well how they can use IT to address real-world problems faced by emerging economies. But emerging markets have different requirements than developed markets and pose some unique challenges.
*The July 2010 issue of /Cutter IT Journal/ will examine the role of IT in emerging markets in terms of strategic approaches, concerns, challenges, technological options, market opportunities, and the value and impact IT will have in the emerging markets now and in the future*.
*TOPICS OF INTEREST* MAY INCLUDE (but are not limited to) the following:
1. How is IT currently being used in business applications in emerging markets?
2. How can IT help and influence the future of emerging markets? What is the potential of information technology (IT) to support economic and human development in emerging markets? Can IT have a major impact on the standard of living in developing countries?
3. Do emerging markets have different drivers for IT investment and adoption than the developed and matured markets?
4. How can IT help in offering access to vital information and services such as communication, health care, education, and weather forecasting?
5. What innovative applications might better serve the interests of emerging markets in areas such as e-business, e-health, e-education, e-government, and e-media?
6. What are the lessons we have learned from the role IT has played in the emergence of countries like India, China, Korea, and Africa?
7. What are the key issues and challenges emerging markets face in embracing IT for their economic and social development, and how we can address those challenges?
8. Is language a barrier to widespread adoption of IT in emerging markets? If so, how could this barrier be overcome or minimized?
9. What new developments in IT serve the special requirements of emerging markets in areas like interface design, information presentation, and adoption to local languages?
10. What IT infrastructures and application frameworks are better suited for emerging markets? How can IT hardware, software and services be offered at lower costs?
11. How do emerging markets adapt IT and applications to meet their unique needs?
12. How will cloud computing impact the adoption of IT in emerging markets?
13. How is the local IT industry in emerging markets developing? Is it embracing its untapped human potential and other resources? What is its potential? Does the new breed of IT businesses in emerging markets threaten their developed competitors and are they likely to replace these old stalwarts?
14. What strategies are emerging markets such as China, India, and South Korea currently adopting, or planning to adopt, to promote their own IT industry and the use of IT by other industry sectors, including government?
15. What can be done to promote greater IT use so that developing countries can achieve the types of benefits already being enjoyed by many in developed nations? How can the currently prevalent digital divide be narrowed?
16. What are the issues and problems faced by IT users and vendors in the emerging markets?
17. Many consider emerging markets as the new powerhouses of the world economy. Are the economics of IT in emerging markets different from that of established markets? What business models would be appropriate, and what have been successful so far?
18. Are emerging markets the "key swing factor" in the growth of IT? How will the emerging markets shape the future of IT and the IT industry?
*TO SUBMIT AN ARTICLE IDEA*
Please respond to the Guest Editor, Professor San Murugesan at san1[at]internode[dot]net, with a copy to itjournal[at]cutter[dot]com, by *20 April 2010*. Include an extended abstract and a short article outline showing major discussion points.
*ARTICLE DEADLINE*
Accepted articles are due by 28 May 2010.
*EDITORIAL GUIDELINES*
Most Cutter IT Journal articles are approximately 2,500-3,500 words long, plus whatever graphics are appropriate. If you have any other questions, please do not hesitate to contact CITJ's Group Publisher, Christine Generali at cgenerali[at]cutter[dot]com or the Guest Editor, San Murugesan at san1[at]internode[dot]net. Editorial guidelines are available at http://www.cutter.com/content-and-analysis/journals-and-reports/cutter-it-journal/edguide.html
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REFERENCES
1. Emerging Markets, Wikipedia http://en.wikipedia.org/wiki/Emerging_markets
2. Antoine W. van Agtmael, /The Emerging Markets Century: How A New Breed of World-Class Companies Is Changing the World/, Free Press, 2007.
3. Netbook Computers, http://en.wikipedia.org/wiki/Netbook
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Prof San Murugesan
BRITE Professional Services
University of Western Sydney
Australia
san1@internode.net mailto:san1@internode.net
Linked-In: http://au.linkedin.com/pub/san-murugesan/9/a/607
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