---------- Forwarded Message ----------
Subject: CFP E-Commerce Relationship Marketing Date: Wed, 20 Feb 2002 13:06:44 -0500 From: "Fjermestad, Jerry" Fjermestad@ADM.NJIT.EDU To: ISWORLD@LISTSERV.HEANET.IE
LOGISTICS INFORMATION MANAGEMENT: AN INTERNATIONAL JOURNAL HTTP://WWW.EMERALDINSIGHT.COM/LIM.HTM
Call for Papers for A Special Issue On E-COMMERCE RELATIONSHIP MARKETING
E-Commerce Marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the boarder sense E-Commerce Marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. To this end, E-Commerce Marketing is concerned with strategies to persuade customers to purchase on-line, market research, distribution, customer relationship management, and customer satisfaction.
The theme of this special issue of Logistics Information Management is E-Commerce Relationship Marketing research, which consists of software and analytical methods to coordinate on-line market research, build websites to facilitate and promote on-line buying, and to understand customer preferences so as to increase sales and retain economically valuable customers.
Papers are invited for this special issue of Logistics Information Management on 'E-Commerce Relationship Management'. The aim is to publish original work highlighting various issues regarding conceptual and analytical models, business models and strategic frameworks, experimental studies, action research, surveys, and case studies. Such papers are expected to focus on the tools/techniques, justification, design and affects on consumer behavior and electronic markets are welcome from both the academic and industry communities. Submitted papers may concern, but are not limited to:
Business-to-Business e-marketing. Customer Trust, Confidence, Loyalty and Privacy. Collaborative Marketing. The value of CRM to e-commerce marketing. Strategic models and frameworks. Technological Issues. Human Factors and Interface Issues. Application of IS theories and Models to e-commerce marketing. Customer Value-added Measurement and Instrument Development. Cultural and National Issues in e-marketing. Customer Services, Complaints and Satisfaction. Methods and tools for www market research and analysis.
Manuscripts should be 3000-5000 words in length, single-spaced and in A4 Word format. All contributions are subjected to a double-blind review. There should be a "separate" title page giving the names, affiliations email addresses and full postal addresses of all authors.
Manuscripts, following the LIM guidelines (http://www.emeraldinsight.com/lim.htm), should be sent as e-mail attachments to the guest editors by October 1, 2002. Publication is planned for 2003.
Guest Editors for the LIM Special Issue on E-Commerce Relationship Marketing:
Jerry Fjermestad School of Management & Information Systems Department New Jersey Institute of Technology University Heights Newark, NJ 07102 USA fjermestad@adm.njit.edu http://web.njit.edu/~jerry/lim-call.html
Nicholas C. Romano, Jr. College of Business Oklahoma State University - Tulsa 700 North Greenwood AvenueTulsa, OK 74112 USA nicholas-romano@mstm.okstate.edu
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