---------- Forwarded Message ----------
Subject: IBM Workshop
Date: Sat, 26 May 2001 00:09:01 +0100
From: Ashok <ranchhod(a)BTINTERNET.COM>
To: ISWORLD(a)LISTSERV.HEANET.IE
CALL FOR PAPERs The Business Intelligence & E-Marketing Workshop IBM,
Warwick, UK (6th December 2001) This one day Workshop is fully sponsored
by IBM and will be held in its attractive, dedicated state of the art
facilities at its centre in Warwick. Places will be allocated on a 'first
come first serve' basis, but delegates submitting and presenting papers will
be given priority. The increasing demands for the new technologies that
centre on the Internet in the 21st century are creating pressures for
business intelligence solutions and e-marketing. Rivalry between competitors
leads to intensification of competition in the development of products and
services for handling and transmitting data, in the need to adapt business
solutions and in e-marketing for the hearts and minds of customers. There is
a proliferation of information and databases generated in a changing
competitive environment. There are wide implications too concerning learning
curves and investments for profit and non-profit organisations, academics
and practitioners engaged in business intelligence and e-marketing. Academic
and business participants are encouraged to contribute papers relevant to
business intelligence solutions and e-marketing. Papers can be conceptual or
empirical in emphasis, show field research work or develop methodologies.
Suggested areas areØ the pervasive nature of the Internet, the
requirements for business intelligence solutions and effects on e-marketing;
Ø the implications of technological changes on markets, products,
services and new channels of delivery, as well as ethical and legal
dimensions; Ø data handling efficiencies and adaptability of business
solutions for business to business (B2B), business to consumer (B2C) and
e-customer relationship management (e-CRM);Ø developing marketing
strategies, communications, brand loyalty, service quality, market research,
e-shopping, new product development, managing customers wirelessly and
consumer interactions in the virtual era; Ø supply chain relationships
and globalisation of business activities on the Net An Abstract (1000
words) plus the title, names and affiliations of the author(s) should be
emailed to Len Tiu Wright, Professor of Marketing, De Montfort University,
Leicester (lwright(a)dmu.ac.uk) before the end of September 2000. A bound copy
of the Abstracts of the Proceedings, ISBN numbered, will be made available
at the Workshop. Contributors should send either their shorter
work-in-progress articles (1200 words) or completed papers (3000-6000 words)
to her, as soon as possible, after submitting their Abstracts. A prize will
be given by IBM for the best completed paper at the Workshop. Authors of
completed papers will be invited to have these included in the refereeing
process, for possible publication in the Qualitative Market Research An
International Journal. Completed papers could be considered for inclusion on
the IBM Internet site with full permission from the authors. Please email
early your interest in attending to Len Tiu. Enquiries about the Workshop
venue, equipment for paper presentations, travel and accommodation should be
made to Julie Abbott (Workshop Chairperson), IBM GBIS Global Business
Intelligence Solutions Marketing, IBM, Warwick, UK (email:
Abbotjl(a)uk.ibm.com).
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